B2B Marketing Lead — Growth & Lead Gen Architect

KEYENCE CORPORATION; Singapore; On-site; SGD 42,000 - 51,000; Full time

Job summary

KEYENCE CORPORATION in Singapore seeks Marketing Executive / Senior Executive to drive lead generation and lead integrated marketing initiatives across B2B channels, using Microsoft tools, SAP, and Keyence software to guide and execute campaigns.

You will lead the marketing team, plan promotions, and collaborate with sales to translate market insights into targeted actions, with strong Excel skills and English communication.

Qualifications

• 3–6 years of professional marketing experience in B2B.
• Proven lead generation, campaign execution, and marketing initiatives.
• Excel proficiency; Power BI / Tableau / Power Automate is a plus.
• Strong command of English; comfortable engaging prospects and customers directly by phone, email, and in person.
• Demonstrated leadership potential to guide priorities and actions.
• Proactive in proposing ideas for sales performance improvement.
• Curious to investigate the reasons behind outcomes and the ''why'' behind actions.
• Meticulous and detail-oriented with a results-driven mindset.

Responsibilities

• Execute integrated marketing activities aligned to lead generation and growth.
• Identify and research new and existing market potential across industries.
• Refine in-house CRM data and maintain data integrity.
• Support sales team with reports and analysis to reveal unseen sales potential.
• Provide customer support and deliver solutions from insights and data.

Skills

Excel

Power BI

Tableau

Power Automate

English communication

Lead generation

Campaign execution

Leadership potential

Tools

SAP

CRM system

Keyence software

Job description

KEYENCE CORPORATION in Singapore seeks Marketing Executive / Senior Executive to drive lead generation and lead integrated marketing initiatives across B2B channels, using Microsoft tools, SAP, and Keyence software to guide and execute campaigns.

You will lead the marketing team, plan promotions, and collaborate with sales to translate market insights into targeted actions, with strong Excel skills and English communication.