B2B Marketing Lead: Data-Driven Campaigns & Growth

OAKTREE CONSULTING; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

OakTree Consulting in Singapore seeks a data-driven marketing professional to plan and execute end-to-end B2B campaigns, generate and qualify leads, and collaborate with Sales on promotions. You will manage CRM data integrity, perform market research across industries, and build Power BI/Excel dashboards to track ROI.

The role requires 3–6 years in marketing (B2B/industrial/tech), a Bachelor's degree, and strong Excel/CRM skills. A proactive, stakeholder-focused mindset is essential.

Qualifications

• Minimum Bachelor’s Degree in Marketing, Business, Communications, Engineering or related discipline.
• 3 to 6 years of Marketing Experience; B2B, Industrial or Technology Marketing preferred.
• Proven track record in lead generation, campaign execution and marketing analytics.
• Advanced Excel skills including pivot tables, lookups and dashboard building.
• Working knowledge of Power BI, Tableau or Power Automate is an advantage.
• Hands-on CRM experience such as Salesforce, SAP, HubSpot or equivalent.
• Leadership potential — able to set direction and drive execution independently.
• Meticulous, data-driven and proactive.
• Strong service mindset, able to anticipate internal/external stakeholder needs.

Responsibilities

• Plan and execute integrated B2B marketing campaigns end-to-end.
• Generate and qualify sales leads through digital campaigns, EDM, webinars, trade shows and direct outreach.
• Research target industries to size market potential and prioritise segments.
• Maintain and grow the in-house CRM database with data integrity and segmentation.
• Engage prospects and customers by phone, email and site visits to recommend solutions.
• Build reports and dashboards in Excel and Power BI to surface sales potential and ROI.
• Partner with Sales on promotional planning, sales enablement materials and campaign follow-up.
• Support sales administrative processes using Microsoft 365, SAP and in-house systems.
• Review campaign results, identify root causes and apply improvements to next cycles.

Skills

Lead generation

Campaign execution

Marketing analytics

Excel

Pivot tables

VLOOKUP

Power BI

Tableau

Power Automate

CRM

Salesforce

SAP

HubSpot

Data-driven

Stakeholder management

Communication

Education

Bachelor's Degree in Marketing or related field

Tools

Microsoft 365

Job description

OakTree Consulting in Singapore seeks a data-driven marketing professional to plan and execute end-to-end B2B campaigns, generate and qualify leads, and collaborate with Sales on promotions. You will manage CRM data integrity, perform market research across industries, and build Power BI/Excel dashboards to track ROI.

The role requires 3–6 years in marketing (B2B/industrial/tech), a Bachelor's degree, and strong Excel/CRM skills. A proactive, stakeholder-focused mindset is essential.