B2B Growth Marketing Lead

ASCENTIUM BUSINESS SERVICES PTE. LTD.

Singapore

On-site

SGD 90,000 - 150,000

Full time

6 days ago

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Job summary

Ascentium Singapore is seeking an experienced Digital Marketing professional to lead digital acquisition, campaign execution, and marketing performance. This hands-on role focuses on generating qualified leads and translating marketing activity into measurable pipeline growth across regions.

The role collaborates with Business Development, service line leaders, agencies, and web developers, within the Digital Marketing department to strengthen the organisation’s digital presence and revenue

Qualifications

Bachelor-level degree in marketing, business, or related field.
Approximately 5–10 years in digital marketing, preferably B2B or SaaS.
At least 2–3 years in a managerial or senior role.
Proven track record delivering MQL, pipeline, or revenue targets with paid-media budgets.
Strong knowledge of SEO, paid media, content marketing, and B2B funnels.

Responsibilities

Own digital lead-generation strategy and hit MQL/SQL, pipeline, and revenue targets.
Plan and execute integrated campaigns across paid search, social, email, and events.
Lead SEO, website optimisation, and conversion-rate initiatives.
Manage Google/LinkedIn Ads and budgets based on ROAS and lead quality.
Oversee lead journeys, nurturing workflows, and data quality in HubSpot or similar tools.
Create dashboards on website, paid media, funnel, CAC, and revenue; provide senior leadership with insights.
Develop content strategies with SMEs to produce thought leadership and sales enablement materials.
Lead social media strategy, especially LinkedIn, for brand and lead generation.
Coordinate multiple projects with agencies, vendors, and internal stakeholders.