AVP/VP, Brand and Marketing (Creative)

GIC; Singapore; Hybrid; SGD 180,000 - 260,000; Full time

Job summary

GIC is seeking an AVP/VP – Brand and Marketing to lead creative strategy, visual identity and external communications across platforms. This hands‑on role shapes how the brand is expressed both internally and publicly.

You will drive quality, consistency, and impact, partnering with cross‑functional teams to elevate GIC's presence. You will manage agencies, guide design direction, and contribute to strategy in a regulated, high‑trust environment, with a hybrid work model that blends office

Qualifications

• 8–10 years in brand, creative, or design roles – in-house or senior agency side.
• Background in financial services, professional services, or institutional organisations strongly preferred.
• Proven track record as a sophisticated creative client – experience managing multiple relationships and projects.
• Experience operating as a trusted creative advisor to senior stakeholders.
• Hands-on experience producing a range of collateral and creative outputs.
• History of raising agency output quality through better briefing and more precise feedback.

Responsibilities

• Brand ownership: own and evolve visual identity, guidelines, and creative standards globally.
• Agency partnership: set briefs, review output, and uphold institutional standards.

Skills

Brand strategy

Stakeholder management

Project management

Creative direction

UX/UI understanding

Communication

Tools

Adobe Creative Suite

Figma/Sketch

HTML/CSS

Job description

GIC is one of the world’s largest sovereign wealth funds. With over 2,000 employees across 11 locations around the world, we invest in more than 40 countries globally across asset classes and businesses. Working at GIC gives you exposure to an extraordinary network of the world’s industry leaders. As a leading global long‑term investor, we work at the Point of Impact for Singapore’s financial future, and the communities we invest in worldwide.

Corporate Affairs and Communications

The Corporate Affairs & Communications team is responsible for managing corporate affairs, branding and reputation, and all internal and external communications. It is GIC’s interface with key stakeholders, including the general public, media, and employees.

Brand and Marketing

We develop narratives that underpin the GIC brand and protect GIC’s reputation and share these narratives with a range of audiences – our client, partners, the public, media, and our employees – through both internal and external communications. Our team includes Brand and Marketing, Corporate Communications, Employee Engagement, and Impact and Partnerships.

What impact can you make in this role?

We are looking for a suitable candidate to join our team as AVP/VP – Brand and Marketing, reporting to the Head of Brand and Marketing. This is a pivotal hire – the creative conscience of our team, setting the standard for how GIC looks, feels, and communicates across every touchpoint. In this hands‑on strategic role, the successful candidate will work alongside the team to shape and deliver creative output across the platforms.

What will you do as an AVP/VP in Brand and Marketing?

Brand Ownership

• Brand Custodian – Own and evolve GIC's visual identity, brand guidelines, and creative standards across all touchpoints globally
• Ensure brand consistency across platforms and materials

Agency Partnership & Creative Direction

• Serve as GIC's primary creative authority with external agencies – setting briefs, reviewing output, and holding work to an institutional standard
• Build a clear briefing framework and a deep understanding of what "right" looks like for GIC, elevating first‑draft quality and reducing iterations
• Manage agency relationships actively – defined deliverables, honest feedback, and knowing when to commission, push back, or deliver in‑house

Design & Creative Execution

• Produce key assets directly where needed
• Apply user‑centric design principles to digital platforms, contributing to UI/UX projects
• Comfortable working in Adobe Creative Suite; able to prototype and deliver finished assets

Team & Strategic Contribution

• Build and maintain the brand toolkit so the team can produce on‑brand work independently
• Be the creative partner to teams across the department, raising the design quality of the content produced
• Contribute to the department strategy from a creative lens, bringing an external perspective on how peer institutions are evolving their brand presence
• Collaborate with team members and cross‑functional departments to align creative direction with strategic goals

Experience

• 8–10 years in brand, creative, or design roles – in‑house or senior agency side
• Background in financial services, professional services, or institutional organisations strongly preferred – you understand how to brief and direct work that feels right in a regulated, high‑trust environment
• Proven track record as a sophisticated creative client – experience managing multiple relationships and projects effectively in a fast‑paced environment
• Experience operating as a trusted creative advisor to senior stakeholders – diagnosing needs, shaping direction and bringing an outside‑in view of how leading institutions are evolving their brand
• Hands‑on experience producing a range of collateral and creative outputs – brand identity, events creative, publication, video/motion content and multi‑formal institutional design
• History of raising agency output quality through better briefing, sharper creative standards, and informed, constructive feedback

Skills & Attributes

• Strong design software skills – fluent in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects), familiarity with Figma or Sketch and basic HTML/CSS knowledge, understanding of UX/UI design and accessibility best practices, comfortable as both strategist and maker: you can write the brief and produce the asset
• Strategic, consultative mindset – sets the creative standard, exercises independent judgment on what "right" looks like for GIC, and influences rather than simply executes
• Strong stakeholder and project management skills – able to run multiple workstreams concurrently, manage agency and internal timelines across time zones, and land creative ideas in a conservative institutional context without diluting them
• A genuine team player – generous with time and knowledge, supportive of colleagues, and invested in the team's collective success, not just individual output
• Builds strong relationships across a wide range of stakeholders, raising the quality and confidence of everyone they work with
• Strong problem‑solver – anticipates, initiates, and resolves issues, and able to pivot in an ambiguous, fast‑moving environment
• Highly organised – delivers to a high standard under competing deadlines, with a positive, continuous‑learning attitude

Work at the Point of Impact

We need to be forward‑looking to attract the right people to help us become the Leading Global Long‑term Investor. Join our ambitious, agile, and diverse teams – be empowered to push boundaries and pursue innovative ideas, share your views, and be heard. Be anchored on our PRIME Values: Prudence, Respect, Integrity, Merit and Excellence, which guides us in how we make our day‑to‑day decisions. We strive to inspire. To make an impact.

Flexibility at GIC

At GIC, our offices are vibrant hubs for ideation, professional growth, and interpersonal connection. At the same time, we believe that flexibility allows us to do our best work and be our best selves. Thus, our teams come into the office four days per week to harness the benefits of in‑person collaboration, but have the flexibility to choose which days they work from home and adjust this arrangement as situational needs arise.

We are an equal opportunity employer

GIC is an equal opportunity employer, and we value diversity. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please email [e-mail] at any point of the application or interview process if adjustments need to be made due to a disability.

Learn more about our Corporate Affairs & Communication Department here: https://gic.careers/group/corporate-affairs-communication/

Our PRIME Values

GIC is a values driven organization. GIC’s PRIME Values act as our compass, enabling us to fulfil our fundamental purpose and objectives. It is the foundational bedrock which governs our behaviours, our decision making, and our focus. It informs both our long‑term strategy as a firm, and the way we relate to our Client, business partners and employees. PRIME stands for Prudence, Respect, Integrity, Merit and Excellence.