Audience Lab Editor: Growth & Digital Strategy

SPH Media; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

SPH Media’s The Business Times seeks an Editor (Audience Lab) to lead audience development and innovation across BT’s digital platforms. You will work with editorial, social media, visuals, video, podcast, data and other teams to grow reach, engagement and loyalty while embedding data-driven decision making into newsroom planning.

The role is strategic and hands-on, requiring deep understanding of journalism and digital audience behaviour, with emphasis on growing readership across search,

Qualifications

• 8–10 years in audience development, digital publishing, journalism or related field.

Responsibilities

• Develop and execute an audience/digital strategy for BT across digital platforms and channels.
• Lead multimedia, optimisation, amplification teams including digital strategy, social, video, audio, visuals.
• Identify opportunities to grow reach in Singapore and international markets.
• Leverage audience data to inform editorial planning, content formats and initiatives.
• Foster a culture of testing and continuous improvement with stakeholders.

Skills

Audience development

Digital publishing

Journalism

Content strategy

Growth

Data analytics

SEO

Stakeholder management

Video/audio/visualisation

Job description

SPH Media’s The Business Times seeks an Editor (Audience Lab) to lead audience development and innovation across BT’s digital platforms. You will work with editorial, social media, visuals, video, podcast, data and other teams to grow reach, engagement and loyalty while embedding data-driven decision making into newsroom planning.

The role is strategic and hands-on, requiring deep understanding of journalism and digital audience behaviour, with emphasis on growing readership across search,