Asst Manager/Manager, Salesforce Business Analyst

IMD Info-communications Media Development Authority; Singapore; On-site; SGD 60,000 - 95,000; Full time

Job summary

IMD Info-communications Media Development Authority is seeking a Salesforce Business Analyst to join the Enterprise CRM team in the Digital Transformation Office (DTO). You will gather and analyse business requirements, translate them into specs, and help implement Salesforce solutions, including dashboards and reports.

3 years of experience, knowledge of Service Cloud and Marketing Cloud, and familiarity with Jira and Confluence are preferred.

Qualifications

• Strong communication and stakeholder management.
• Analytical thinker with problem-solving focus.
• Experience gathering requirements and creating user stories.

Responsibilities

• Collaborate with leaders, end-users, and tech teams to document Salesforce requirements.
• Translate needs into functional specs and user stories.
• Identify process improvements and automation opportunities with Salesforce.
• Partner with admins and developers to design and implement Salesforce solutions.
• Conduct functional testing and UAT to ensure configurations meet requirements.
• Develop reports and dashboards for data-driven decisions.
• Train users and provide ongoing Salesforce support.
• Bridge business units and tech teams to ensure smooth delivery.
• Stay updated on Salesforce trends and best practices.

Skills

Communication skills

Analytical mindset

Requirements gathering

Education

Bachelor's degree in Business Administration / IT

Tools

Salesforce

JIRA

Confluence

Job description

What the role is

This role sits within the Corporate Group (CORP). CORP supports IMDA’s core business units to operate effectively and deliver on the organisation's strategic objectives. The divisions include Finance, Investment & Procurement, Incentive Management & Governance, Human Resource, Workplace & Organisation Development, and the Digital Transformation Office. You will be part of the Enterprise CRM team within the Digital Transformation Office (DTO) Division. The DTO plays a pivotal role in developing and implementing comprehensive strategies that align with IMDA’s goals and objectives through the innovative use of emerging technology and data. By spearheading digital transformation initiatives, the DTO aims to revolutionize processes, elevate customer experiences, and foster a culture of innovation. Through collaboration with various departments, the DTO ensures that digital initiatives are integrated seamlessly across the organization, positioning IMDA to be at the forefront in the digital age. The DTO technical development and integration of applications with a focus on generative AI capabilities.

What you will be working on

• Collaborate with Stakeholders: Engage with business leaders, end-users, and technical teams to gather, analyse, and document detailed business requirements for Salesforce solutions.
• Translate Business Needs: Convert business requirements into clear, actionable functional specifications and user stories, ensuring alignment with development teams and business goals.
• Facilitate Process Improvements: Analyse existing business processes, identify pain points, and recommend automation or optimization using Salesforce tools.
• Oversee Salesforce Enhancements: Partner with Salesforce administrators and developers to design, configure, and implement custom solutions, including workflows, dashboards, and custom objects.
• Conduct Testing: Perform functional and user acceptance testing (UAT) to ensure Salesforce configurations meet business requirements and maintain high-quality standards.
• Create Reports and Dashboards: Develop insightful reports and dashboards to support data-driven decision-making across teams.
• Train and Support Users: Conduct user training sessions and provide ongoing support to ensure effective adoption and utilization of Salesforce solutions.
• Act as a Liaison: Bridge communication between business units and technical teams, ensuring alignment and smooth delivery of projects.
• Stay Updated on Salesforce Trends: Keep up with Salesforce releases, new features, and best practices, applying them to improve processes and solutions.
• Drive Strategic Value: Work proactively to identify areas where Salesforce can add value to the organization’s goals, driving efficiency and innovation.

What we are looking for

• Background in Business Administration, Information Technology, or a related field.
• 3 years of experience as a Salesforce Business Analyst or similar role.
• Strong knowledge of Salesforce platform capabilities, including Service Cloud, and Marketing Cloud.
• Preferred Salesforce certifications in Administrator, Advanced Administrator, or Business Analyst.
• Knowledge of Agile and Scrum methodologies.
• Familiarity with tools like JIRA, Confluence, and other project management software.
• Proficiency in requirements gathering, process mapping, and creating user stories.
• Hands-on experience with report creation and dashboard design in Salesforce.
• Excellent verbal and written communication skills, with the ability to present ideas to diverse audiences.
• Analytical mindset with a focus on problem-solving and process improvement.

Position will be commensurate with the candidate’s qualifications and experience.

The Singapore Public Service plays a key role in the economic growth, progress and stability of Singapore by formulating and implementing government policies, as well as providing key public services. Whether you are a fresh graduate joining the workforce or an experienced professional, the Singapore Public Service offers a great variety of job opportunities for you. The work in the Public Service can be broadly categorised into the following sectors: Economic, Social, Security & External Relations, and Administration & Corporate Development. Be part of the team that shapes the future of Singapore.