Associate Director, AI-SEO & Knowledge Graph Lead

Klook; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Klook is seeking a Director-level SEO/GEO leader to own global programmatic SEO and guide AI-enabled travel discovery. You’ll manage large-scale crawls, SSR decisions, and Knowledge Graph integration for strong organic visibility.

Collaboration with marketing and engineering is essential to optimize for international audiences, improve Core Web Vitals, and implement data-driven strategies for the AI era.

Qualifications

• Proven success managing SEO for a site with 1M+ indexed pages (Programmatic SEO experience is a huge plus).
• Future-Ready: You can articulate a strategy for Generative AI optimization—you aren't just reacting to it.
• Strong technical background (Python for SEO, Log File Analysis, SQL).

Responsibilities

• Entity Authority: Shift our strategy from "keywords" to "entities." Ensure Klook is the authoritative source for travel data in the Knowledge Graph.
• Technical Excellence: Manage crawl budgets for a site with millions of dynamic pages. Fix Core Web Vitals at scale.
• Schema & Knowledge Graph: Implement advanced Schema.org structured data (Event, Ticket, aggregateRating) to qualify for rich snippets and feed data into LLMs (Large Language Models).
• Server-Side Rendering (SSR) Strategy: Guide the engineering team on the SEO implications of Single Page Applications (SPA). Ensure pre-rendering or Dynamic Rendering is correctly implemented for search bots.
• GEO Strategy: Experiment with structured data and content formats that get picked up by AI answers/snapshots. You will define what "ranking" looks like in a chat-based search world.
• Technical Audit Mastery: Expert user of DeepCrawl (Lumar), Botify, or Screaming Frog. You can handle crawls of 5M+ URLs without crashing the software.
• Web Performance: Deep understanding of the Critical Rendering Path. You know how to minify JS/CSS and defer non-critical assets to boost PageSpeed scores.
• LLM Optimization: Familiarity with RAG (Retrieval-Augmented Generation) concepts—understanding how to structure content so it is easily "retrievable" by AI search agents.

Skills

Programmatic SEO

LLM optimization

Python for SEO

Log File Analysis

SQL

Crawl budget optimization

SSR/CSR rendering understanding

Knowledge Graph

ccTLDs / international SEO

Tools

DeepCrawl

Botify

Screaming Frog

Splunk

Kibana

Job description

Klook is seeking a Director-level SEO/GEO leader to own global programmatic SEO and guide AI-enabled travel discovery. You’ll manage large-scale crawls, SSR decisions, and Knowledge Graph integration for strong organic visibility.

Collaboration with marketing and engineering is essential to optimize for international audiences, improve Core Web Vitals, and implement data-driven strategies for the AI era.