Associate Business Development Manager

Brighter Signals; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Johnson & Johnson in Singapore is seeking an Associate Business Development Manager, Trauma to drive growth across the Trauma franchise. You will partner with regional and global teams to develop commercialization strategies, accelerate NPIs, and strengthen education initiatives for surgeons and operating room staff.

The role focuses on market development, cross-functional leadership, and delivering value-based selling programs to improve patient outcomes and business performance.

Qualifications

• Preferred skills include Communication, Customer Centricity, Developing Others, Growth Marketing, Hospital Operations, Innovation, Market Research, Market Savvy, Medicines and Device Development and Regulation, Pricing Strategies, Proactive Behavior, Problem Solving, Sales, Sales Practices, Solutions Selling, Sustainable Procurement, Vendor Selection

Responsibilities

• Lead planning and execution of new product launches to drive adoption and revenue.
• Manage portfolio performance, lifecycle strategies and inventory optimization.
• Identify opportunities for market expansion, procedure growth, and new revenue streams.
• Use market intelligence and analytics to develop innovative go-to-market approaches.
• Develop strategies to strengthen performance in focus segments such as Hand & Wrist, Foot & Ankle, Spine and Extremities.
• Build relationships with surgeons, KOLs, rising stars, and healthcare stakeholders.
• Design and implement engagement strategies across a surgeon's career stages.
• Expand digital and in-person engagement platforms for education and experience.
• Deliver training and education programs for surgeons, residents, nurses and OR staff.
• Collaborate with Marketing, ProfEd, and CommEd teams across SEA, APAC, and Global.
• Integrate educational initiatives into commercial strategies to drive growth.
• Develop advocates and proctors within Trauma portfolio and focus segments.
• Deliver evidence-based and value-focused selling training for Sales and Clinical teams.
• Work with Medical Affairs, Regulatory, Market Access, and Supply Chain to align objectives.
• Monitor budgets (A&P, CME, CAPEX) and ensure compliance with HCC standards.
• Provide data-driven business recommendations to stakeholders.

Skills

Communication

Customer Centricity

Developing Others

Growth Marketing

Hospital Operations

Innovation

Market Research

Market Savvy

Medicines & Device Dev

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function

MedTech Sales

Job Sub Function

Clinical Sales – Hospital/Hospital Systems (Commission)

Job Category

Professional

All Job Posting Locations:

Singapore, Singapore

Job Description

Position Summary

The Associate Business Development Manager, Trauma plays a key role in driving business growth, portfolio expansion, and market development across the Trauma franchise. This position partners closely with regional and global stakeholders to develop commercialization strategies, accelerate new product introductions (NPIs), strengthen professional education initiatives, and create differentiated customer engagement programs that improve patient outcomes and business performance.

Key Responsibilities

Business & Portfolio Growth

• Lead the planning and execution of new product launches to drive adoption and achieve business objectives.
• Manage portfolio performance, product lifecycle strategies, and inventory optimization initiatives.
• Identify and capitalize on opportunities for market expansion, procedure growth, and new revenue streams.
• Utilize market intelligence, customer insights, and analytics to develop innovative go-to-market approaches.
• Develop and implement strategies to strengthen performance within key focus segments, including Hand & Wrist, Foot & Ankle, and Spine & Extremities.

Market Development & Customer Engagement

• Build and maintain strong relationships with surgeons, key opinion leaders (KOLs), rising stars, and healthcare stakeholders.
• Design and execute engagement strategies across various stages of a surgeon's professional career.
• Expand both digital and face-to-face engagement platforms to enhance customer experience and education.
• Conduct workshops, training programs, and product in-services for surgeons, residents, nurses, and operating room staff.

Professional & Commercial Education

• Partner with Marketing, Professional Education (ProfEd), and Commercial Education (CommEd) teams across SEA, APAC, and Global organizations.
• Integrate educational initiatives into commercial strategies to drive capability building and market growth.
• Develop advocates and proctors within the Trauma portfolio and focus segments.
• Deliver training programs that enhance the effectiveness of Sales and Clinical teams, including evidence-based and value-focused selling approaches.

Cross-Functional Leadership

• Collaborate closely with Medical Affairs, Regulatory Affairs, Market Access, Commercial Excellence, Supply Chain, Finance, and Customer Service teams.
• Influence and align diverse stakeholders to achieve strategic business objectives.
• Support business planning, business reviews, and commercial excellence initiatives.
• Develop and present data-driven business recommendations to internal and external stakeholders.

Governance & Financial Management

• Manage A&P, CME, and CAPEX budgets to maximize return on investment.
• Ensure all activities are conducted in accordance with Johnson & Johnson Health Care Compliance (HCC) standards.
• Monitor business performance metrics and contribute to achievement of annual operating plan targets.

Required Skills

Preferred Skills: Communication, Customer Centricity, Developing Others, Growth Marketing, Hospital Operations, Innovation, Market Research, Market Savvy, Medicines and Device Development and Regulation, Pricing Strategies, Proactive Behavior, Problem Solving, Sales, Sales Practices, Solutions Selling, Sustainable Procurement, Vendor Selection