Associate Analyst/Analyst, Campaign Analytics

605 Marina Bay Sands Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Marina Bay Sands is seeking an Associate/Analyst-level analytics professional to transform marketing data into actionable insights. You will work with BI, data platforms and IT teams to build predictive models and dashboards that measure campaign performance and optimize spend.

Ideal candidates bring experience in marketing analytics, strong programming skills (SAS/SQL/R/Python) and excellent communication to present findings to management.

Qualifications

• Degree in analytics-related fields preferred.
• 1–2 years in business/marketing analytics; fresh grads may apply for Associate Analyst.
• 2–4 years for Analyst; experience with predictive models and machine learning is a plus.
• Strong programming with SAS/SQL/R/Python and data visualization skills required.

Responsibilities

• Derive insights on member behavior in response to marketing offers.
• Estimate future campaign expenses based on mechanisms and offer criteria.
• Develop post-campaign analyses to evaluate effectiveness.
• Design and automate reports, dashboards, and ETL to support teams.
• Apply analytics, modelling, and ML on patron behavior and marketing mix modeling.
• Design A/B tests to measure campaign success.

Skills

Data analysis

Problem solving

Communication

Presentation

Education

Degree in Business Analytics

Applied Mathematics

Statistics

Marketing

Tools

Base SAS

SAS EG

SQL

R

Python

Tableau

Job description

Job Responsibilities

The team is tasked with developing creative approaches to data sourcing, deriving new variables and factoring in qualitative insights to deliver high-impact business solutions.

• Derive insights on members behavior in response to marketing offers
• Provide estimates of future campaign expenses based on mechanisms and offer criteria
• Develop post campaign analysis to objectively evaluate the effectiveness of such campaigns
• Work with marketing team to understand and develop the nuance of each marketing offer
• Loyalty Program analysis, bench marking, optimal reinvestment for all aspects of marketing
• Design and automate reports, dashboards, ETL to support marketing and management teams
• Analytics Apply advanced analytics, modelling, and machine learning on patron behavior, marketing mix modeling, propensity modeling
• Design effective A/B testing for measuring campaign success
• Work closely with Business Intelligence, data platform, IT and smart IR teams to implement analytical solutions

Job Requirements

Education & Certification Degree in Business Analytics, Applied Mathematics, Statistics, Marketing or other analytical fields preferred.

• Experience Marketing graduates with a flair for numbers and interest in customer and marketing analytics are welcome. 1 to 2 years of practical experience in business analytics, customer analytics or marketing analytics preferred.
• Fresh grads are welcomed to apply for Associate Analyst.
• 2 - 4 years of practical experience in business analytics, customer analytics or marketing analytics or Masters in any analytical field for Analyst.
• Experience building and implementing predictive models and machine learning will be an added advantage. Casino related experience is a bonus but not compulsory.
• Other Prerequisites Programming skills using analytical tools such as Base SAS, SAS EG, SQL, R or Python is required. Proficient in data visualization tools, such as Tableau preferred. Ability to process massive amounts of data and complete critical projects in a correct, accurate and timely manner. Strong logical thinking, data analysis and problem-solving skills. Excellent communication and presentation skills. Passionate about data, customers, and building your career with Marina Bay Sands.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company. Marina Bay Sands has stood as an architectural marvel and the crown jewel in Singapore’s skyline. Home to the world's most spectacular rooftop infinity pool and approximately 1,850 rooms and suites, the integrated resort offers exceptional dining, retail, and entertainment choices, complete with a year-round calendar of signature events and festivals. As one of the largest players in hospitality, Marina Bay Sands is dedicated to being a good corporate citizen to serve its people, communities and environment. It drives social impact through its community engagement programme, Sands Cares, and leads environmental stewardship through its global sustainability programme, Sands ECO360. The integrated resort has been recognised locally and internationally, receiving over 1,000 awards and accolades to date. Marina Bay Sands is the largest hotel in Singapore to be certified to the Global Sustainable Tourism Council Industry Criteria for Hotels and Accommodations, while Expo & Convention has been named Venue of the Year at the Singapore MICE Awards for two consecutive years.