Intern, Digital Marketing

605 Marina Bay Sands Pte Ltd; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

Marina Bay Sands is seeking a Marketing Campaign Coordinator to support cross-channel campaigns, coordinate launches with agencies and internal teams, and ensure best practices across digital and offline touchpoints.

The role involves researching audiences and technologies, managing EDM activities, and analyzing campaign performance to drive engagement and conversions.

Qualifications

• Pursuing a Diploma or Degree in Marketing, Digital Marketing, Business, Communications, Media, E-commerce, or related discipline.
• Familiarity with digital marketing/paid media campaigns is a plus.
• Experience in reporting with Web Analytics Tools (GA4, Adobe Analytics) is a plus.

Responsibilities

• Coordinate campaign launch to ensure timelines are met by working with internal and external parties (agencies, internal stakeholders, creative/content teams).
• Collaborate with stakeholders to ensure digital and offline touchpoints adhere to brand guidelines and deliver a good experience across the consumer journey.
• Research audiences, best practices, competitors and marketing technologies to inform campaign direction and drive engagement and conversions.
• Activate cross-channel campaigns to acquire visitors, engage with content and convert them (channels include paid search, programmatic, paid social, email, and 3rd party partners).
• Support end-to-end delivery of paid search campaigns from activation to live dates and reporting.
• Manage Google Business Profile across Marina Bay Sands properties.
• Collaborate with external agencies to optimize, report and analyze campaigns to meet targets.
• Assist EDM execution from content calendars to deployment and reporting.
• Create marketing presentations and reports to update relevant teams on campaign and business performance.
• Analyze results to identify insights to improve future campaigns.

Skills

Campaign coordination

Digital marketing

Analytical skills

Communication skills

Education

Diploma or Degree in Marketing or related discipline

Tools

GA4

Adobe Analytics

Job description

WE TAKE YOU ABOVE BEYOND

Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.

Job Responsibilities

• Coordinate campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, internal stakeholders, creative team, content team etc.)
• Collaborate with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices, aligned to brand guidelines while maintaining good experience across the consumer journey
• Conduct research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions
• Activate cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include but not limited to paid search, programmatic display, paid social, email and strategic 3rd party partners
• Support end-to-end delivery of paid search campaigns from understand the activation, briefing agencies, proposing keywords/copies and reviewing the search proposal to confirming live dates and updating proof of delivery records
• Manage Google Business Profile across Marina Bay Sands properties
• Work with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance to meet campaign and business targets
• Marketing automation: Assist on EDM execution, from managing content calendars to collaborating with various teams on EDM creative, setup, deployment and reporting
• Analytics Create marketing presentations and reports to update relevant teams on the campaign / business performance as needed
• Analyze the results and effectiveness of campaigns to identify insights that can improve future campaign performance

Job Requirements

• Education & Certification: Currently pursuing a Diploma or Degree in Marketing, Digital Marketing, Business, Communications, Media, E-commerce, Business Analytics or a related discipline.
• Experience: Familiarity with digital marketing / paid media campaign is a plus.
• Experience: Experience in reporting with Web Analytics Tools (GA4, Adobe Analytics) a plus.

Other Prerequisites

• Campaign coordination and project management skills
• Passion for digital marketing and customer experience
• Proactive, organised and detail-oriented with ability to manage, troubleshoot and problem solve in a fast-paced environment
• Willingness to learn attitude
• Possess strong written and verbal communication skills
• Strong analytical skills preferred

Marina Bay Sands

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore.

Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

Marina Bay Sands has stood as an architectural marvel and the crown jewel in Singapore’s skyline. Home to the world's most spectacular rooftop infinity pool and approximately 1,850 rooms and suites, the integrated resort offers exceptional dining, retail, and entertainment choices, complete with a year-round calendar of signature events and festivals. As one of the largest players in hospitality, Marina Bay Sands is dedicated to being a good corporate citizen to serve its people, communities and environment.

It drives social impact through its community engagement programme, Sands Cares, and leads environmental stewardship through its global sustainability programme, Sands ECO360. The integrated resort has been recognised locally and internationally, receiving over 1,000 awards and accolades to date. Marina Bay Sands is the largest hotel in Singapore to be certified to the Global Sustainable Tourism Council Industry Criteria for Hotels and Accommodations, while Expo & Convention has been named Venue of the Year at the Singapore MICE Awards for two consecutive years.