Associate Analyst/Analyst/Senior Analyst, Customer Analytics

605 Marina Bay Sands Pte Ltd; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Marina Bay Sands seeks a data analytics professional to join our team and help transform customer data into actionable insights. You will work on data sourcing, modelling, and segmentation to drive marketing effectiveness.

Collaborate with Sales, Marketing, BI, and IT to build dashboards, predictive models, and personalized campaigns. We value strong programming, communication, and a passion for data and guests. Experience with SAS/SQL/Python and Tableau is preferred.

Qualifications

• Degree in Business Analytics, Applied Mathematics, Statistics or other analytical fields.
• Experience in business analytics, customer analytics or marketing analytics is preferred.
• Programming with SAS, SQL, R or Python; visualization with Tableau is a plus.

Responsibilities

• Develop data sourcing strategies and derive new variables from raw data.
• Create segmentation to support personalized campaigns and customer insights.
• Build dashboards and visualizations to translate analytics into business actions.
• Collaborate with Sales, Marketing, BI and IT to implement analytics solutions.
• Apply predictive modelling and ML to customer value (CLV) and profitability.

Skills

SAS

SQL

Python

R

Education

Degree in Business Analytics or similar analytical field

Masters in analytical field (preferred)

Tools

Tableau

Job description

WE TAKE YOU ABOVE BEYOND

Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.

Job Responsibilities

The team is tasked with developing creative approaches to data sourcing, deriving new variables and factoring in qualitative insights to deliver high-impact business solutions.

Key areas of focus, include: Leverage customer data and analytics to acquire, develop, and retain high-value customers more profitably and effectively. Work with the sales team to optimize structure, communication, and coverage. Develop a robust behavioral and needs-based segmentation to create more relevant, actionable, and personalized campaigns, offers, and engagements. Collaborate with the marketing technology team to enhance CRM and real-time rules capabilities. Analytics: Apply advanced analytics, modelling and machine learning on customer behavior, CLV prediction and profitability analysis. Enhance our 360° view of our most valuable guests and create actionable segmentations of customers across the entire Integrated Resort. Work closely with Sales and Marketing departments to: 1) Monitor the business and highlight trends and opportunities. 2) Translate modelling results and segmentations into business strategy via data/dashboards with impactful visualization. 3) Design data-driven personalized offers and A/B testing. 4) Evaluate the effectiveness of our marketing strategies. Work closely with Business Intelligence, data warehouse, IT and smart IR teams to implement analytical solutions.

Job Requirements

Education & Certification Degree in Business Analytics, Applied Mathematics, Statistics or other analytical fields preferred.

Experience 1 to 2 years of practical experience in business analytics, customer analytics or marketing analytics preferred. Minimum 3 - 5 years of practical experience in business analytics, customer analytics or marketing analytics or Masters in any analytical field for Analyst. Experience building and implementing predictive models and machine learning will be an added advantage.

Other Prerequisites Programming skills using analytical tools such as Base SAS, SAS EG, SQL, R or Python is required. Proficient in data visualization tools, such as Tableau preferred. Ability to process massive amounts of data and complete critical projects in a correct, accurate and timely manner. Strong logical thinking, data analysis and problem-solving skills. Excellent communication and presentation skills. Passionate about data, customers, and building your career with Marina Bay Sands.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore.

Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

Marina Bay Sands has stood as an architectural marvel and the crown jewel in Singapore’s skyline. Home to the world’s most spectacular rooftop infinity pool and approximately 1,850 rooms and suites, the integrated resort offers exceptional dining, retail, and entertainment choices, complete with a year-round calendar of signature events and festivals.

As one of the largest players in hospitality, Marina Bay Sands is dedicated to being a good corporate citizen to serve its people, communities and environment. It drives social impact through its community engagement programme, Sands Cares, and leads environmental stewardship through its global sustainability programme, Sands ECO360.

The integrated resort has been recognised locally and internationally, receiving over 1,000 awards and accolades to date. Marina Bay Sands is the largest hotel in Singapore to be certified to the Global Sustainable Tourism Council Industry Criteria for Hotels and Accommodations, while Expo & Convention has been named Venue of the Year at the Singapore MICE Awards for two consecutive years.