Assistant Vice President - Brand Marketing & Activation

The Great Eastern Life Assurance Company Limited; Singapore; On-site; SGD 75,000 - 125,000; Full time

Job summary

The Great Eastern Life Assurance Company Limited is seeking a Brand Partner for the Group Agency and Financial Advisors division in Singapore. You will translate recruitment strategies into compelling campaigns, strengthen brand reach, and collaborate with the distribution recruitment team to support recruitment goals.

Responsibilities include developing marketing assets, playbooks, and career visuals, managing third-party partners, and analysing campaign performance to optimise outcomes.

Qualifications

• Degree in Marketing, Communications, Business or a related discipline.
• Minimum 6 years of relevant experience in brand marketing, marketing communications and activation marketing.
• AI fluent, able to accelerate ideation, creative development and content production at scale.
• Prior experience in the financial services, insurance or wealth management industry will be an advantage.
• Demonstrated ability to translate brand strategy into compelling and practical activation programmes that drive engagement and participation.
• Strong commercial acumen, with the ability to understand distribution needs and connect marketing initiatives to business outcomes.
• Excellent presentation and communication skills, with the confidence and energy to engage large audiences and senior stakeholders independently
• Strong stakeholder management, influencing and negotiation skills, with the ability to work effectively across multiple functions and levels of seniority.
• Good understanding of social media, influencer marketing and emerging digital platforms, with the ability to identify opportunities to drive engagement.
• High level of integrity, accountability and ownership, with a strong commitment to teamwork and collaboration.
• Proactive and entrepreneurial mindset, with the ability to challenge the status quo, identify opportunities and continuously improve the way marketing is delivered.
• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.

Responsibilities

• Develop and launch Agency Branding campaigns and recruitment marketing initiatives, partnering with the distribution recruitment team.
• Content development and governance: create campaign concepts, toolkits and materials ensuring brand and regulatory standards.
• Agency engagement and activation: drive adoption of corporate brand initiatives across agents and sponsorships.
• Risk & governance: identify brand and regulatory risks and share best practices.

Skills

Brand marketing

Recruitment marketing

Campaign management

Stakeholder management

Education

Degree in Marketing/Communications/Business

Job description

As the Brand Partner to the Group Agency and Financial Advisors division, you will work closely to translate recruitment strategies and propositions into compelling campaigns and assets to attract and engage prospective financial representatives. The role will also strengthen the reach and impact of Great Eastern’s brand and marketing programmes by amplifying and activating adoption across our agency channel.

Develop and launch Agency Branding campaigns and recruitment marketing initiatives

Partnering our distribution recruitment team to maintain a strong pulse on the needs, motivations and challenges of financial representatives, translating these insights into brand and recruitment marketing campaigns and solutions to support our recruitment agenda.

These include but not limited to:

• Develop brand and marketing assets showcasing our heritage and the impact our business
• Crafting recruitment playbooks to bring to life tailored value propositions, success stories aligned to different candidate profiles.
• Visualisation of the agency career showcasing our structured training, tools, mentorship and development, and progression pathways.
• Manage third-party partners across creative development, content production, media planning, events and other marketing functions
• Collate, analyse and present regular performance reports, highlighting campaign outcomes, milestones, insights and opportunities for optimisation

Content Development and Brand Governance

• Conceptualise and create compelling content including campaign concepts, presentations, social content, toolkits and activation materials for our agency channel usage for client engagement and recruitment
• Develop and review templates, toolkits and marketing materials that enable financial representatives to communicate consistently, effectively and within brand and regulatory standards.
• Ensure corporate brand and visual identity guidelines across distribution marketing channels and touchpoints, including digital and website assets.

Agency Engagement and Activation

• As the Brand partner to our distribution division you will drive adoption of corporate brand and marketing initiatives, bringing them to life in ways that are relevant and compelling to agents.
• Capitalise and leverage corporate sponsorships for agency channel activations to support brand, customer engagement and recruitment objectives.

Risk & Governance

• Take accountability for identifying and managing business, brand and regulatory risks associated with assigned marketing and activation initiatives.
• Highlights any potential concerns /risks and proactively shares best risk management practice

• Degree in Marketing, Communications, Business or a related discipline from a recognised tertiary institution.
• Minimum 6 years of relevant experience in areas such as brand marketing, marketing communications and activation marketing.
• AI fluent, able to accelerate ideation, creative development and content production at scale
• Prior experience in the financial services, insurance or wealth management industry will be an advantage.
• Demonstrated ability to translate brand strategy into compelling and practical activation programmes that drive engagement and participation.
• Strong commercial acumen, with the ability to understand distribution needs and connect marketing initiatives to business outcomes.
• Excellent presentation and communication skills, with the confidence and energy to engage large audiences and senior stakeholders independently
• Strong stakeholder management, influencing and negotiation skills, with the ability to work effectively across multiple functions and levels of seniority.
• Good understanding of social media, influencer marketing and emerging digital platforms, with the ability to identify opportunities to drive engagement.
• High level of integrity, accountability and ownership, with a strong commitment to teamwork and collaboration.
• Proactive and entrepreneurial mindset, with the ability to challenge the status quo, identify opportunities and continuously improve the way marketing is delivered.

• Champion and embody our Core Values in everyday tasks and interactions.
• Demonstrate high level of integrity and accountability.
• Take initiative to drive improvements and embrace change.
• Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
• Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

To All Recruitment AgenciesGreat Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.

:SG-GE Centre

:Marketing