Assistant Sales Manager (Talent Pool)

Cove; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Cove is seeking an Assistant Sales Manager to lead our remote inside sales team and drive conversions for inbound leads.Reporting to the Sales Manager, you’ll set monthly targets, monitor performance, and raise the bar on conversation quality to boost bookings and revenue.

You’ll develop deep familiarity with our tech stack—Front, Twilio, THM and Matterport—and collaborate across sales, operations and finance to optimise the end-to-end sales lifecycle and tenant experience.

Qualifications

• Bachelor's or Master's degree in Business, Real Estate, Hospitality Management, or related field.
• 2–3 years of team leadership/management in sales or customer success.
• Experience in the coliving, hospitality or real estate industry preferred.
• Proven ability to manage inside sales teams and KPIs in a fast-paced environment.

Responsibilities

• Lead and manage the remote inside sales team, engaging with inbound leads.
• Set and track monthly performance targets for enquiries, viewing, and bookings.
• Improve the quality of conversations through coaching and development sessions.
• Equip the team with up-to-date sales techniques and tools.
• Identify and address sales challenges with timely guidance and solutions.
• Develop deep expertise in Front, Twilio, THM, and Matterport to drive efficiency.
• Identify gaps in the sales funnel and implement initiatives to improve conversion.
• Design sales–ops and sales–finance workflows for cross-functional alignment.
• Gather tenant feedback on unit design, amenities, and experience.
• Represent Sales during property takeovers ensuring units are ready for move-in.
• Disseminate updates and policy changes to the sales team.

Skills

Sales leadership

KPI setting

Communication

CRM proficiency

Data analytics

Cross-functional collaboration

Education

Bachelor's/Master's degree in Business/Real Estate/Hospitality

Tools

Front

Twilio

THM

Matterport

Job description

Cove started with renting coliving spaces. Now we’ve expanded to more than just coliving spaces, providing flexibility for comfortable and enjoyable long term or short term stays in our beautiful properties. With over 8000 rooms across Singapore and Indonesia, we’re living our mission and growing our homes in South Korea and Japan.

Believing in the power of a team, we aim to build the leading tech flexible living platform in Asia Pacific, providing high quality and community-centric accommodations. Here we also encourage authenticity and fun to fully embrace being human in a driven and result focused environment to make things happen and ensure the dream becomes a reality.

Come enjoy the journey with us and become a Cove Superstar!

Title: Assistant Sales Manager

Role: Full Time

Reporting to: Sales Manager

What You’ll Be Doing

Sales Team Management

• Lead and manage the remote inside sales team, ensuring they effectively engage and convert inbound leads as the first point of contact for Cove.
• Set and track monthly performance targets — including volume of enquiries handled, conversion rates from enquiry to viewing, and enquiry to booking — in alignment with overall business goals.
• Monitor and continuously improve the quality of conversations handled across both the inside sales and field sales teams through regular training, coaching, and development sessions.
• Equip the team with up-to-date knowledge of sales techniques and technology tools to maximise productivity and conversion.
• Proactively identify and address sales-related challenges, providing timely guidance and executing effective solutions.

Sales Process Optimisation & Cross-Functional Integration

• Develop deep expertise in the company's core technology stack — including Front, Twilio, THM, and Matterport — to drive team efficiency and enhance the customer experience.
• Identify gaps and inefficiencies across the sales funnel, and implement targeted initiatives to improve conversion rates and response quality.
• Design and refine sales–operations and sales–finance workflows to ensure seamless cross-functional alignment and improved end-to-end sales lifecycle efficiency.
• Gather and synthesise customer insights to provide actionable property feedback, including input on unit design, amenities, and features that enhance the tenant experience.
• Represent the Sales function during property takeovers, ensuring all units meet sales standards and are ready for tenant move-in, minimising complaints and onboarding friction.
• Serve as the central point for disseminating critical updates, exceptions, and policy changes to the sales team, ensuring consistent and accurate communication with all leads.

Customer Success & Retention

• Lead a team of Customer Success Associates, with a focus on upselling, tenant retention, and overall satisfaction.
• Analyse tenant data proactively to plan renewals, upsells, and recontracting strategies that maximise long-term retention.
• Develop and apply models to identify at‑risk tenants and execute targeted retention interventions before move‑out occurs.
• Analyze churn data, identify the root causes of tenant move‑outs, and implement month‑over‑month (MoM) improvement measures to reduce churn.
• Generate and share detailed reports on churn trends, recontracting outcomes, and retention strategy performance to support continuous improvement.
• Oversee tenant compliance processes — including timely collection and verification of required documentation such as visas and identification — while continuously streamlining workflows to improve accuracy and efficiency.

What Makes You a Great Fit

• Bachelor's or Master's degree in Business, Real Estate, Hospitality Management, or a related discipline.
• 2–3 years of experience in a team leadership or management role within sales, customer success, or a related function.
• A background in the coliving, hospitality, or real estate industry is preferred, though candidates from adjacent industries are welcome to apply.
• Demonstrated experience in managing inside sales teams, setting KPIs, and driving performance in a fast‑paced environment.

Skills & Competencies

• Excellent verbal and written communication skills, with the ability to build rapport quickly and communicate effectively over the phone, email, and digital channels.
• Strong analytical mindset with the ability to interpret sales data, identify trends, and translate insights into actionable strategies.
• Proficiency with CRM tools and sales technology platforms; prior experience with Front, Twilio, THM, or Matterport is an advantage.
• Highly organised, detail‑oriented, and comfortable managing multiple priorities in a dynamic, high‑growth environment.
• A collaborative team player who can work effectively across sales, operations, and finance functions.