Assistant Marketing Manager (tiktok) #ESS

RECRUIT EXPRESS PTE LTD; Singapore; Hybrid; SGD 47,000 - 76,000; Full time

Job summary

Recruit Express Pte Ltd in Singapore seeks a Content and Campaign Manager to lead TikTok content strategies, craft brand-aligned videos, and drive Shop campaigns with elevated ROI.

You will co-create live stream campaigns, engage influencers, and monitor performance to optimize traffic, conversions, and brand growth.

Qualifications

• Experience managing TikTok content and campaigns.
• Ability to create brand-aligned video content with current trends.
• Experience running TikTok Shop campaigns and optimizing ROI.
• Familiarity with livestream planning and performance tracking.

Responsibilities

• Develop and execute TikTok content strategies.
• Create video content aligned with brand tone and trends.
• Manage TikTok Shop campaigns and optimize performance.
• Collaborate with ecommerce to align campaigns with sales strategy.
• Host or co-host TikTok Live sessions and prepare scripts.
• Monitor livestream performance and engagement metrics.
• Engage with followers and influencers to grow the brand community.
• Track KPIs and deliver insights for optimization.

Skills

TikTok content strategy

Video content creation

Campaign management

Live streaming operations

Influencer engagement

Data analytics

Job description

Content and Campaign Management

• Develop and execute TikTok content strategies
• Create video content aligned with brand tone and current trend
• Manage TikTok marketing and sales campaigns to maximize traffic, reach and conversions, ROI

TikTok Shop & Sales Activation

• Manage TikTok Shop campaigns
• Optimize TikTok Shop performance (traffic, conversions, ROI).
• Collaborate with e-commerce team to align TikTok campaigns with overall sales strategy

Live Streaming Management

• Collaborate with ecommerce team to design Live stream campaigns
• Host / co-host regular TikTok Live sessions to promote products/campaigns
• Prepare live stream scripts, product demos, and engagement activities to maximize conversions
• Monitor and analyze livestream performance

Community and Influencer Engagement

• Manage TikTok community, engage with followers and build strong online community around the brand
• Work with local influencers/KOLs to co-create content and livestream events
• Stay updated on TikTok trends and viral challenges

Performance Monitoring and Analysis

• Track and analyze key performance metrics across TikTok content, ads, TikTok Shop, and livestreams.
• Deliver reports and insights to management for campaign optimization

Shermaine Soo Yi Ning (R1877837)

Recruit Express Pte Ltd

Company Reg. No. 199601303W | EA License Number: 99C4599

We regret to inform that only suitable candidates will be shortlisted for an interview.