Assistant Marketing Manager (tiktok) ESS

recruit express pte ltd; Singapore; On-site; SGD 45,000 - 70,000; Full time

Job summary

Recruit Express Pte Ltd in Singapore is seeking a dynamic Digital Content & Campaign Manager to lead TikTok initiatives across content, campaigns, live streams, and influencer collaborations.

You will develop strategies, create video content, manage shop campaigns, host live sessions, and analyze performance to drive traffic, conversions, and ROI.

Join a fast-paced team focused on growing brand presence on TikTok and engaging local audiences through trends and partnerships.

Responsibilities

• Develop and execute TikTok content strategies
• Create video content aligned with brand tone and current trend
• Manage TikTok marketing and sales campaigns to maximize traffic, reach and conversions, ROI
• Manage TikTok Shop campaigns
• Optimize TikTok Shop performance (traffic, conversions, ROI)
• Collaborate with e-commerce team to align TikTok campaigns with overall sales strategy
• Collaborate with ecommerce team to design Live stream campaigns
• Host / co-host regular TikTok Live sessions to promote products/campaigns
• Prepare live stream scripts, product demos, and engagement activities to maximize conversions
• Monitor and analyze livestream performance
• Manage TikTok community, engage with followers and build strong online community around the brand
• Work with local influencers/KOLs to co-create content and livestream events
• Stay updated on TikTok trends and viral challenges
• Track and analyze key performance metrics across TikTok content, ads, TikTok Shop, and livestreams.
• Deliver reports and insights to management for campaign optimization

Job description

Content and Campaign Management

• Develop and execute TikTok content strategies
• Create video content aligned with brand tone and current trend
• Manage TikTok marketing and sales campaigns to maximize traffic, reach and conversions, ROI

TikTok Shop & Sales Activation

• Manage TikTok Shop campaigns
• Optimize TikTok Shop performance (traffic, conversions, ROI).
• Collaborate with e-commerce team to align TikTok campaigns with overall sales strategy

Live Streaming Management

• Collaborate with ecommerce team to design Live stream campaigns
• Host / co-host regular TikTok Live sessions to promote products/campaigns
• Prepare live stream scripts, product demos, and engagement activities to maximize conversions
• Monitor and analyze livestream performance

Community and Influencer Engagement

• Manage TikTok community, engage with followers and build strong online community around the brand
• Work with local influencers/KOLs to co-create content and livestream events
• Stay updated on TikTok trends and viral challenges

Performance Monitoring and Analysis

• Track and analyze key performance metrics across TikTok content, ads, TikTok Shop, and livestreams.
• Deliver reports and insights to management for campaign optimization

Shermaine Soo Yi Ning (R1877837)

Recruit Express Pte Ltd

Company Reg. No. 199601303W | EA License Number: 99C4599

We regret to inform that only suitable candidates will be shortlisted for an interview.