Assistant Manager, TikTok Marketing – 6 Months #HHL

Recruit Express Pte Ltd; Singapore; On-site; SGD 33,000 - 56,000; Full time

Job summary

Recruit Express Pte Ltd in Singapore is seeking a TikTok Marketing Specialist to develop and execute TikTok content and campaign strategies, creating engaging videos aligned with brand goals and current trends. You will manage TikTok Shop campaigns, plan Live sessions with scripts, work with influencers, and monitor community engagement, analysing performance to drive traffic, conversions and ROI.

This role requires a strong background in digital marketing, hands-on video editing, and the

Qualifications

• Minimum Diploma/Degree in Marketing, Business or related field.
• Minimum 3 years of relevant marketing experience.
• Minimum 1-2 years of e-commerce / consumer goods marketing experience preferred.
• Strong digital / social media marketing background.
• Experience in video editing and content creation.
• Strong analytical, communication and storytelling skills.
• Passionate about TikTok trends, short-form video and social commerce.

Responsibilities

• Develop and execute TikTok content and campaign strategies
• Create engaging video content aligned with brand and current trends
• Manage TikTok Shop campaigns to drive traffic, conversion and ROI
• Plan and support TikTok Live sessions, scripts and product demonstrations
• Work with influencers / KOLs on content and livestream collaborations
• Manage community engagement and monitor TikTok trends
• Track campaign performance and provide insights for optimisation

Skills

TikTok marketing

Video editing

Content creation

Analytics

Storytelling

Social media marketing

Campaign management

Education

Diploma/Degree in Marketing or Business

Job description

Location: Suntec

Working Hours: Mon-Fri, 9.00am-6.00pm

Salary: Up to $5,000/month

Start Date: Oct 2026

Job Scope:

• Develop and execute TikTok content and campaign strategies
• Create engaging video content aligned with brand and current trends
• Manage TikTok Shop campaigns to drive traffic, conversion and ROI
• Plan and support TikTok Live sessions, scripts and product demonstrations
• Work with influencers / KOLs on content and livestream collaborations
• Manage community engagement and monitor TikTok trends
• Track campaign performance and provide insights for optimisation

Requirements:

• Minimum Diploma/Degree in Marketing, Business or related field
• Minimum 3 years of relevant marketing experience
• Minimum 1-2 years of e-commerce / consumer goods marketing experience preferred
• Strong digital / social media marketing background
• Experience in video editing and content creation
• Strong analytical, communication and storytelling skills
• Passionate about TikTok trends, short-form video and social commerce