Assistant Marketing Manager

CRZTALES; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A thriving retail and e-commerce company in Singapore is seeking an Assistant Marketing Manager. You will develop and execute marketing strategies, manage online and offline retail operations, and drive business growth. Ideal candidates will have 3-4 years of digital marketing experience and a degree in marketing. The role offers an opportunity to mentor junior staff and participate in team bonding activities. Join us for a fulfilling work-life balance as we grow together!

Benefits

Full access to gym and pool facilities

Team bonding activities

Annual company retreat

Qualifications

• 3-4 years of experience in digital marketing, retail marketing, or e-commerce brand management.
• Familiar with online marketplace operations like Shopee and TikTok Shop.
• Creative and proactive, capable of working independently.

Responsibilities

• Develop and implement marketing strategies and campaigns.
• Oversee operations for online and offline retail.
• Drive business growth across various marketplaces.
• Analyze data to optimize performance and ROI.
• Liaison with external stakeholders for campaign performance.

Skills

Digital marketing

Retail management

Content creation

Data analysis

Communication skills

Education

Diploma or Degree in Marketing or Digital Media

Tools

Meta advertising tools

Google Ads

E-commerce platforms

Job description

About the Role

We are seeking a passionate and driven Assistant Marketing Manager to join our growing retail and e-commerce company. In this role, you will play a key part in shaping and executing marketing strategies that enhance brand presence, drive customer engagement, and accelerate sales growth across both online and offline channels. You will collaborate closely with internal teams and external partners to deliver impactful campaigns, optimize marketplace performance, and lead initiatives that bring our brand vision to life.

What you'll be doing

• Develop & Implement Marketing Plans & Strategy: Assist in developing and implementing marketing strategies, support marketing campaigns, contribute to content creation, and ensure brand consistency across various online and offline channels.
• Online & offline Retail Management: Oversee day-to-day operations in-store, on website & platforms such as Shopee, TikTok shop etc. Monitor social media & e-commerce overall sales & campaign performance.
• Strategic Digital Marketing: Develop and execute online strategies across email marketing, e-commerce and social media platforms. Ensure cohesive brand voice and campaign effectiveness. Coordinate with the design team for promotional materials.
• Business Growth & Optimization: Drive expansion across online marketplaces (Shopee, Lazada, TikTok Shop, Shopify etc.) and offline opportunities (pop‑ups etc.). Optimize listings, improve conversions and manage external campaign participation.
• Business Development & Partnerships: Identify and pursue opportunities for growth through collaborations, influencer campaigns, or new channel development.
• Data Analysis: Track and analyze key metrics to optimize performance and ROI; contribute to market research to drive sales and brand awareness.
• Liaison with External Stakeholders: Serve as the primary point of contact with platform managers, agencies, couriers, and media partners to maximize campaign performance and benefits.
• Mentorship & Leadership: Guide and mentor junior team members, including the existing executive, to ensure growth, alignment, and skill development.

What we're looking for

• Passionate, creative and proactive; able to work independently and collaborate with a dynamic team.
• Diploma or Degree in Marketing, Digital Media, or related discipline.
• 3‑4 years of experience in digital marketing, retail marketing, or e‑commerce brand management.
• Familiar with online marketplace operations (Shopee, TikTok Shop, etc.) and social/digital ad tools (Meta, Google Ads).
• Strong storytelling ability, communication skills, and attention to design and detail.
• Crystal knowledge is not necessary but beneficial; training will be provided for Crystal Knowledge.
• Available for a 5‑5.5 day work week, including a minimum of 2 Saturdays per month.

Perks & Benefits

• Full access to gym and pool facilities.
• Team bonding activities (movie nights, karaoke sessions, etc.).
• Annual company retreat.

Why join us?

At CRZtales, we're committed to more than just work. We're dedicated to fostering an environment where we not only excel professionally but also embrace life outside the office. Join us in achieving the perfect work‑life balance as we grow together!

We look forward to hearing from you!

Any further enquiries, please email us at [e-mail].

Thank you for applying and being part of our hiring journey at CRZtales. We appreciate your time and interest! Kindly note that only shortlisted candidates will be notified.