Assistant Marketing Manager

PBA Systems Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

PBA Systems Pte Ltd is seeking an Assistant Marketing Manager to develop and execute comprehensive marketing strategies that boost brand awareness, generate qualified leads, and support sales growth. You will oversee digital marketing, content creation, branding, events, advertising, PR, and market research.

The role requires strong leadership, 5 years of marketing experience (2+ in management), and a track record in B2B marketing within tech or ERP/manufacturing sectors.

Qualifications

• Bachelor's degree in marketing or related field.
• Professional marketing certifications are an advantage.
• Minimum 5 years of marketing experience with at least 2 years in a managerial role.
• Proven experience in developing and executing successful marketing campaigns.
• Experience in B2B marketing is preferred.
• Experience in technology, ERP software, manufacturing, or industrial sectors is an advantage.

Responsibilities

• Develop and implement annual marketing plans aligned with business objectives.
• Create strategies to increase brand awareness, market share, and revenue.
• Identify new market opportunities and customer segments.
• Monitor industry trends, competitor activities, and customer insights.
• Manage the website and ensure content is current and optimized.
• Plan and execute digital marketing campaigns across search, email, and social media.
• Improve website traffic, lead generation, and online engagement.
• Coordinate internal and external communications and manage the marketing calendar.
• Plan and coordinate trade shows, exhibitions, seminars, webinars, and customer events.
• Conduct market research to identify customer needs and market trends.

Skills

Digital marketing

SEO

SEM

Google Analytics

Email marketing

Social media tools

CRM systems

MS Office

Graphic design tools

Strategic thinking

Leadership

Education

Bachelor's degree in Marketing or related field

Professional marketing certifications

Tools

Canva

Adobe Creative Suite

Job description

Job Summary:

The Assistant Marketing Manageris responsible fordeveloping and executingthe company's marketingstrategies to increasebrand awareness, generatequalified leads, supportsales growth, andstrengthen customer relationships. The role overseesall marketing activities, including digital marketing, content creation, branding, events, advertising, publicrelations, and marketresearch.

Job Responsibilities:

Marketing Strategy

• · Develop and implementannual marketing plansaligned with businessobjectives.
• · Create strategies toincrease brand awareness, market share, andrevenue.
• · Identify new marketopportunities and customersegments.
• · Monitor industrytrends, competitor activities, and customer insights.

Digital Marketing

• · Manage the company'swebsite and ensurecontent iscurrent and optimized.
• · Plan and executedigital marketing campaignsacross search engines, email, and socialmedia.
• · Improve website traffic, lead generation, andonline engagement.
• · Monitor campaign performanceusing analytics andrecommend improvements.

Brand Management

• · Maintain andstrengthen the company'sbrand identity.
• · Ensure consistent brandingacross all marketingmaterials and communications.
• · Develop corporate presentations, brochures, product literature, and promotional materials.

Lead Generation

• · Work closely withthe sales teamto develop marketingcampaigns that generatequalified sales leads.
• · Support productlaunches and promotionalactivities.
• · Develop customer engagementand retention programs.

Content & Communications

• · Create marketing contentfor websites,newsletters, social media, case studies, andpress releases.
• · Coordinate internal andexternal communications.
• · Manage the company'smarketing calendar.

Events & Exhibitions

• · Plan and coordinatetrade shows, exhibitions, seminars, webinars, andcustomer events.
• · Manage event budgets, logistics, and post-event evaluations.
• · Represent the companyat industry eventswhen required.

Market Research

• · Conduct market researchto identify customerneeds and markettrends.
• · Analyze campaign performance, customerbehavior, and competitoractivities.
• · Prepare regular marketingreports and recommendationsfor management.

Budget Management

• · Develop and managethe annual marketingbudget.
• · Monitor marketingexpenditures and ensurecost-effective useof resources.
• · Evaluate return oninvestment (ROI) formarketing initiatives.

Team Leadership

• · Lead and mentorthe marketing teamwhere applicable.
• · Coordinate with externalagencies, designers, printers, and media partners.
• · Foster collaboration betweenmarketing, sales, andother departments.
• · Any other duties as assigned by the supervisor

Requirements:

Qualifications

• · Bachelor's Degree inMarketing, Business Administration, Communications, or arelated field.
• · Professionalmarketing certificationsare an advantage.
• · Minimum 5 yearsof marketing experience, with at least2 years ina managerial role.
• · Proven experience indeveloping and executingsuccessful marketing campaigns.
• · Experience in B2Bmarketing is preferred.
• · Experience in technology, ERP software, manufacturing, or industrial sectorsis an advantage.

Skills and Competencies

• · Digital marketing platforms
• · Search Engine Optimization(SEO)
• · Search Engine Marketing(SEM)
• · Google Analytics
• · Email marketing platforms
• · Social media managementtools
• · CRM systems
• · Microsoft Office Suite
• · Graphic designtools (e.g., Canva or AdobeCreative Suite) arean advantage
• · Strategic thinking andplanning
• · Strong leadership andpeople management