Assistant Manager, Strategic Partnerships & Communications

Institute for Human Resource Professional; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Institute for Human Resource Professional is seeking an Assistant Manager, Strategic Partnerships & Communications in Singapore to strengthen the brand, expand strategic partnerships, and drive sponsorship revenue. The role covers integrated communications, partnership management, media relations, and stakeholder engagement across government, industry, and HR ecosystems.

You will develop sponsorship proposals, manage end-to-end cycle, and build compelling content for digital channels and events,

Qualifications

• Degree in Communications, Marketing, Public Relations, or related disciplines.
• 3–5 years of experience in communications, sponsorships, partnerships, or marketing.
• Experience with corporate sponsors or public sector stakeholders is preferred.

Responsibilities

• Identify sponsorship and partnership opportunities aligned with IHRP's priorities.
• Develop sponsorship proposals, packages, and value propositions.
• Manage sponsorship lifecycle from prospecting to renewal.
• Serve as primary contact for sponsors and strategic partners.
• Maintain relationships with corporate sponsors, government agencies, and ecosystem partners.
• Track sponsorship pipeline, revenue targets, and engagement outcomes.
• Develop brand communications to strengthen IHRP's leadership position.
• Create media releases, speeches, talking points, articles, newsletters, presentations, and event collateral.
• Coordinate media interviews, press events, and engagement activities.
• Monitor media coverage and prepare reports and insights.
• Provide crisis communication support when required.
• Develop content across digital channels and leverage analytics/AI-enabled tools.
• Monitor campaign performance and optimize strategies.
• Support stakeholder events and sponsorship activities; ensure sponsor fulfilment.
• Collaborate with internal stakeholders and external vendors.

Skills

Strategic comms

Sponsorship management

Partnership development

Stakeholder engagement

Media relations

Campaign analytics

Education

Bachelor's degree in Communications/Marketing/Public Relations

Job description

About the role

The Assistant Manager, Strategic Partnerships & Communications plays a key role in strengthening IHRP's brand presence, expanding strategic partnerships, driving sponsorship revenue, and enhancing stakeholder engagement. The incumbent will develop and execute integrated communications initiatives, manage sponsorship and partnership portfolios, and build strong relationships with media, corporate partners, and ecosystem stakeholders to advance IHRP's mission and strategic objectives.

Key Responsibilities

Strategic Partnerships & Sponsorship Development

• Identify, acquire, and cultivate sponsorship and partnership opportunities aligned with IHRP's strategic priorities.
• Develop compelling sponsorship proposals, partnership packages, and value propositions.
• Manage the end-to-end sponsorship lifecycle from prospecting and negotiation to implementation and renewal.
• Serve as the primary point of contact for sponsors and strategic partners.
• Maintain strong relationships with corporate sponsors, government agencies, industry associations, and ecosystem partners.
• Track sponsorship pipeline, revenue targets, and partner engagement outcomes.

Brand & Corporate Communications

• Develop and implement communication strategies that strengthen IHRP's brand and thought leadership positioning.
• Create high-quality communication materials including:
  • Media releases
  • Speeches
  • Talking points
  • Articles
  • Newsletters
  • Corporate presentations
  • Event collateral
  • Digital communications
• Ensure consistency of brand messaging across all communication channels.

Media & Public Relations

• Develop and maintain relationships with media outlets and industry publications.
• Coordinate media interviews, press events, and media engagement activities.
• Monitor media coverage and prepare communications reports and insights.
• Manage crisis communication support when required.

Content & Digital Engagement

• Develop and manage content across IHRP's digital channels including website, social media, email marketing, and partner platforms.
• Leverage digital tools, analytics, and AI-enabled content solutions to improve communication effectiveness and audience engagement.
• Monitor campaign performance and recommend optimisation strategies.

Events & Stakeholder Engagement

• Support and manage stakeholder-facing events, forums, roundtables, conferences, and sponsorship activities.
• Coordinate sponsor visibility and fulfilment of sponsorship entitlements.
• Work closely with internal stakeholders and external vendors to ensure successful event delivery.
• Foster engagement with the HR community and strategic partners.

Data, Analytics & Reporting

• Track communication, sponsorship, and partnership KPIs.
• Prepare management reports and dashboards on campaign performance, media outcomes, sponsorship revenue, and stakeholder engagement.
• Analyse data and market trends to identify opportunities for growth and continuous improvement.

Innovation & Continuous Improvement

• Explore emerging trends in marketing, communications, AI, and partnership management.
• Recommend innovative approaches to enhance brand awareness, partnership value, and stakeholder experience.
• Contribute to departmental transformation and productivity initiatives.

Requirements

Education & Experience

• Degree in Communications, Marketing, Business, Public Relations, or related disciplines.
• Minimum 3-5 years of experience in communications, sponsorship management, partnership development, marketing, or related fields.
• Experience working with corporate sponsors, industry partners, or public sector stakeholders is preferred.