Assistant Manager, Partnership Marketing

Resorts World Sentosa; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Resorts World Sentosa is seeking a Marketing Partnerships Manager to lead co-marketing campaigns with partner ecosystems in Singapore. You will drive end-to-end execution across CRM, digital, social, and offline channels to generate demand during key events and peaks.

The role requires 4–6 years of marketing experience in activations or experiential campaigns, and strong knowledge of attractions or tourism.

Qualifications

• Minimum 4–6 years of marketing experience in activations or experiential campaigns.
• Strong knowledge of attractions, tourism, or destination marketing.
• Excellent communication, interpersonal and negotiation skills.
• Able to present ideas clearly to individuals and groups.
• Strong analytical and problem-solving abilities.

Responsibilities

• Execute co-marketing campaigns contributing to demand generation across key periods.
• Align partnership campaigns to the annual thematic calendar such as seasonal events and peak travel windows.
• Ensure partner activities support both base demand and amplified demand moments.
• Drive end-to-end execution of campaigns across partner channels (CRM, digital, social, platforms, offline).
• Manage timelines, deliverables, approvals, and rollout across multiple partners.
• Ensure accuracy, consistency, and timeliness in campaign implementation.
• Actively work with partners to maximise visibility, placements, and campaign exposure within their ecosystems.
• Translate RWS priorities into clear partner asks (e.g. feature placements, CRM pushes, co-funded amplification).
• Adapt campaign formats and offers to fit partner platforms while still achieving RWS marketing objectives.
• Identify opportunities to enhance or extend campaigns beyond base commitments.
• Leverage partner databases, platforms, and content ecosystems to drive incremental reach and awareness.
• Ensure strong presence across partner touchpoints (app, web, CRM, content, KOL integrations where relevant).
• Support amplification of thematic campaigns beyond owned channel.
• Work with internal teams to adapt campaign assets for partner-specific formats and requirements.
• Ensure messaging is consistent while tailored to partner audiences and platforms.
• Manage asset versioning across multiple partners and markets.
• Track campaign delivery and performance across partners (reach, engagement, traffic signals).
• Consolidate results to assess partner contribution to demand generation.
• Identify optimisation opportunities to improve partner effectiveness and campaign outcomes.

Skills

Campaign management

Partnership marketing

Negotiation

Analytics

Project coordination

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Social media marketing tools

Web analytics tools

Job description

• Execute co-marketing campaigns that contribute to demand generation across key business periods and thematic peaks
• Align partnership campaigns to the annual thematic calendar (e.g. seasonal events, key IPs, peak travel windows)
• Ensure partner activities support both base demand and amplified demand moments

Partner Campaign Execution & Delivery

• Drive end-to-end execution of campaigns across partner channels (CRM, digital, social, platforms, offline
• Manage timelines, deliverables, approvals, and rollout across multiple partners
• Ensure accuracy, consistency, and timeliness in campaign implementation

Shaping & Leveraging Partners to Meet RWS Objective

• Actively work partners to maximise visibility, placements, and campaign exposure within their ecosystems
• Translate RWS priorities into clear partner asks (e.g. feature placements, CRM pushes, co-funded amplification
• Adapt campaign formats and offers to fit partner platforms while still achieving RWS marketing objectives
• Identify opportunities to enhance or extend campaigns beyond base commitments

Demand Amplification via Partner Ecosystems:

• Leverage partner databases, platforms, and content ecosystems to drive incremental reach and awareness
• Ensure strong presence across partner touchpoints (app, web, CRM, content, KOL integrations where relevant)
• Support amplification of thematic campaigns beyond owned channel

Content & Campaign Adaptation:

• Work with internal teams to adapt campaign assets for partner-specific formats and requirements
• Ensure messaging is consistent while tailored to partner audiences and platforms
• Manage asset versioning across multiple partners and markets

Performance Tracking & Optimisation:

• Track campaign delivery and performance across partners (reach, engagement, traffic signals)
• Consolidate results to assess partner contribution to demand generation
• Identify optimisation opportunities to improve partner effectiveness and campaign outcomes

Stakeholder & Cross-Functional Coordination:

• Work closely within Sales & Marketing Department as well as other Business Units
• Ensure seamless alignment between marketing priorities and partner execution

Job Requirements:

• Minimum 4 - 6 years of marketing experience in marketing, activations, brand experience, or experiential campaigns.
• Strong knowledge and relevant experience in attractions, tourism industry and/or destination marketing
• Possess strong analytical, communication, interpersonal, and negotiation skills
• Able to present ideas clearly and persuasively at an individual and group level
• Critical thinker and creative problem solver
• Good project management skills and keen attention to details
• Able to work in a dynamic and fast-paced environment with the ability to balance multiple simultaneous projects
• Driven individual with capacity to self-lead and motivate team members