Assistant Manager/Manager, Business Strategy and Analytics

605 Marina Bay Sands Pte Ltd; Singapore; On-site; SGD 140,000 - 210,000; Full time

Job summary

Marina Bay Sands is seeking a Manager / Senior Manager of Strategic Planning to join the Marketing / Business Strategy team. You will develop long-term growth strategies for our casino sales teams and provide insights on market trends to senior management.

This role requires strong analytical and communication skills, the ability to lead cross-functional initiatives, and a proactive, business-focused mindset with a view toward future leadership within the company.

Qualifications

• Bachelor’s degree in business, finance, accounting, marketing, economics or related field preferred.
• At least 5 years of experience as a business analyst or corporate analyst.
• Knowledge of casino or hospitality industry is a strong plus.

Responsibilities

• Develop short and long-term strategic plans for casino sales teams and track execution.
• Assist with market deliverables, analyses, and performance overviews.
• Drive growth by understanding key markets, tracking trends and reinvestment strategies.
• Set strategic goals for patron acquisition, retention, and growth for sales teams.
• Communicate strategies and recommendations to senior management.
• Create KPIs and monitor results to ensure goal attainment.
• Lead special projects to uncover business trends and insights.
• Collaborate with stakeholders to identify priorities and budgeting/forecasting needs.

Skills

Data-driven

Analytical mindset

MS Excel

MS PowerPoint

MS Word

Interpersonal skills

Communication

Presentation skills

Multi-tasking

Team collaboration

Education

Bachelor’s degree in business/finance/marketing/economics

Tools

SAS/SPSS

VBA

Job description

Job Responsibilities

• Develop short and long-term strategic plans for our casino sales teams and follow up on the tracking and execution of such plans.
• Assist with the development, execution, and dissemination of market deliverables, including performance analyses, patron activity assessments, monthly marketing performance overviews, and additional deliverables as may be requested.
• Drive sustainable segment growth by establishing a deep understanding of key source markets, building relationships with our casino sales teams, tracking business trends and pacing, refining reinvestment strategies, etc.
• Involved in strategic goal setting and driving initiatives for patron acquisition, retention, maintenance and growth for respective sales teams.
• Effectively communicate strategies, ideas, and recommendations to senior management and team members.
• Create key performance metrics for the segment and monitor results to ensure goal alignment and attainment.
• Execute special projects and deep-dives into the business to identify business trends and unique insights into patron behaviour which can further enhance the understanding of the business.
• Work with stakeholders across the property to identify strategic priorities, develop initiatives, and build long-term strategic plans to drive growth, including items such as involvement in budgeting/forecasting, review of marketing programs, and the implementation of sales incentive plans.
• Conduct competitive market research, including analyzing the industry and competitive landscapes, compiling regional business intelligence, and utilizing market data to identify and communicate actionable opportunities and trends.
• Prepare and present strategic planning materials for management briefings in a clear and concise manner.
• Execute special projects as assigned by senior management.

Job Requirements

Education & Certification

• Bachelor’s degree from an accredited four year institution majoring in business, finance, accounting, marketing, economics or a related field is preferred.

Experience

• At least 5 years of prior experience as a business analyst or corporate analyst is preferred.
• Knowledge of casino and/or hospitality industries is a strong plus.

Data-driven and analytical mindset

• Data-driven and analytical mindset with a strong understanding of key marketing and database management.

Competencies

• Must have strong PC skills, including advanced knowledge of MS Excel/MS PowerPoint/ MS Word and experience working with complex databases.
• Understanding of SAS/SPSS (or similar) and VBA is desirable.
• Must have strong interpersonal, communication and PowerPoint presentation skills; the ability to create clear and concise presentations for Executive Management is critical.
• Must be comfortable working in a fast-paced, busy, and somewhat stressful environment while working under pressure and meeting deadlines.
• Must maintain a positive attitude toward work and interface with team members in a professional, respectful manner.
• Periodic travel may be required.
• Must be self-motivated and resourceful; able to multi-task and focus on delivering results.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore.

We TAKE YOU ABOVE BEYOND Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands. The Marketing / Business Strategy team is a small but dynamic group within Marina Bay Sands which plays a pivotal role in supporting the long-term growth of our business. We provide direct strategic and analytical support to our casino sales teams by developing long-term strategies for growth, providing insights and analytics on business trends, and identifying opportunities to optimize our business performance. We are also involved in some of the most impactful projects across the company, including pursuing development opportunities in new markets. Importantly, our team strives to be an incubator of talent within our company. We are seeking a Manager / Senior Manager of Strategic Planning to join our team. The role requires a combination of strong strategic, analytical, and communication skills along with a business-oriented mindset, with a goal of future deployment into a leadership position within one of our business units. We are also seeking someone who is a good team-player and has a long-term interest in joining the gaming industry.

Marina Bay Sands is the leading business, leisure and entertainment destination in Asia. The vision was to build an integrated development that is timeless, and a landmark that possesses a distinct identity which distinguishes Singapore from other cities. Located along the Marina Bay waterfront, the integrated resort features more than 2,200 hotel rooms and suites across its three cascading hotel towers, and an extraordinary rooftop Sands SkyPark with an Infinity Pool. It also boasts the best shopping mall in Asia, the largest nightclub in Singapore, world-class celebrity chef restaurants, a theatre and a Las Vegas-style casino. Business visitors will also enjoy the extensive Meetings, Incentives, Conventions and Exhibitions (MICE) facilities featuring state-of-the-art technology, highly flexible exhibition halls, and a convention centre that can host over 45,000 delegates. Completing the line-up of attractions is ArtScience Museum at Marina Bay Sands, which plays host to permanent and marquee exhibitions.