Assistant Manager/ Manager - B2C Sales [FMCG]

UCC COFFEE SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading coffee company in Singapore is seeking a candidate to develop and lead B2C growth strategies, collaborating closely with distributor partners. The ideal candidate will have at least 4 years of experience in B2C sales or distribution management and a deep understanding of the FMCG industry. Strong relationship-building skills are essential to ensure successful execution of retail campaigns and alignment with brand standards. Join a dynamic team focused on driving consumer engagement.

Qualifications

• Minimum 4 years of experience in B2C sales or distribution management.
• Strong understanding of the FMCG industry and market trends.
• Excellent relationship-building skills for collaboration.

Responsibilities

• Develop B2C growth strategies with distributor partners.
• Oversee distributor marketing activities for brand alignment.
• Execute retail campaigns for consumer acquisition.
• Analyze market data to inform growth decisions.
• Collaborate with brand and product teams for market execution.

Skills

B2C growth strategies

Distribution management

Trade marketing

Relationship-building

Education

Diploma in Business, Marketing, or a related field

Job description

Responsibilities

• Develop and lead B2C growth strategies in collaboration with distributor partners.
• Oversee distributor marketing activities to ensure alignment with brand standards.
• Execute retail campaigns to support consumer acquisition and engagement.
• Analyse sell-in/sell-out data, campaign results, and market trends to drive informed growth decisions.
• Partner with brand, product, and commercial teams to ensure cohesive market execution.

Requirements

• Diploma in Business, Marketing, or a related field.
• At least 4 years of experience in B2C sales, distribution management, trade marketing or a similar role.
• Good understanding of the FMCG industry, market trends, and competitive landscape.
• Strong relationship-building skills to engage and collaborate with distributors, trade customers, and internal teams.