Assistant Manager, Loyalty & Partnership Marketing

Fairmont Singapore & Swissôtel The Stamford; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Fairmont Singapore and Swissôtel The Stamford are seeking an Assistant Manager, Loyalty & Partnerships Marketing to identify, develop and manage strategic partnerships that drive revenue across Rooms, F&B and Spa. You will lead IP collaborations with global brands, manage loyalty campaigns with ALL Accor Live Limitless and Accor Plus, and analyse performance with Power BI and CRM tools.

Collaborate across Marketing, Revenue Management, Operations and Finance to deliver campaigns on

Qualifications

• Bachelor's Degree or Diploma in Marketing, Business Administration, Hospitality Management, or a related field.
• 2-3 years of experience in partnerships, marketing, loyalty programmes or commercial marketing.
• Experience managing strategic partnerships with banks, payment providers or lifestyle brands is preferred.
• Strong business development, stakeholder management and relationship-building skills.

Responsibilities

• Identify, pitch and secure strategic partnerships with banks, payment providers, travel platforms, lifestyle brands and other compatible partners.
• Lead end-to-end IP collaborations with licensed brands and manage cross-functional timelines.
• Track and manage loyalty campaigns, enrolments and partner communications across Accor Plus channels.
• Pull and analyse reports; track campaign performance, revenue contribution and provide weekly/monthly updates.
• Coordinate contract approvals, budgets, invoices and calendars; ensure compliance with licensing and brand guidelines.

Skills

Partnerships

Business development

Stakeholder management

Relationship building

Marketing

Education

Bachelor's Degree or Diploma in Marketing, Business Administration, Hospitality Management, or a related field

2-3 years of experience in partnerships/marketing

Tools

Power BI

CRM systems

Loyalty platforms

Microsoft Excel

Job description

Strategically located in the heart of Singapore’s shopping, dining and entertainment districts and with the City Hall and Esplanade Mass Rapid Transit (MRT) train stations and other major transportation nodes at its doorstep, Fairmont Singapore and Swissôtel The Stamford are the gateway to explore Singapore’s landscapes at your convenience. With a total of 2,030 well-appointed guestrooms, both hotels also offer a distinct collection of 12 lifestyle and dining choices including Michelin-starred fine dining restaurant JAAN by Kirk Westaway, cutting-edge meeting space at Raffles City Convention Centre with 34 meeting rooms and one of Asia’s largest spas, Willow Stream Spa.

ABOUT OUR COMPANY

At Fairmont Singapore and Swissôtel The Stamford, we design career plans and unveil new professional perspectives through our various development programs. We shine when YOU shine. Come and be part of our dynamic team and experience immerse growth and career opportunities with us.

Assistant Manager, Loyalty & Partnerships Marketing is responsible for identifying, developing and managing strategic partnerships that drive revenue for Fairmont Singapore and Swissôtel The Stamford across Rooms, Food & Beverage and Spa. The role focuses on establishing commercial partnerships with banks, lifestyle brands and third-party distribution channels, while leading Intellectual Property (IP) collaborations, campaign execution, reporting and day-to-day partnership administration.

Purposes

We strengthen guest loyalty and foster partnerships that enhance the experience at Fairmont Singapore and Swissotel The Stamford.

Responsibilities

Strategic Partnerships Development

• Identify, pitch and secure strategic partnerships with banks, payment providers, travel platforms, lifestyle brands and other compatible partners
• Develop commercial campaigns that drive incremental revenue across:
• Guest Rooms
• Restaurants & Bars
• MICE
• Spa
• Manage relationships with key partners including banks, card issuers, travel platforms, member programmes and affiliate partners.
• Negotiate commercial terms, marketing exposure and partnership benefits.
• Explore new partnership opportunities to increase brand awareness and customer acquisition.
• Review partnership performance and recommend optimisation opportunities.

Intellectual Property (IP) Partnerships

• Lead the end-to-end planning and execution of licensed IP collaborations (e.g. Disney, Sanrio, DreamWorks or other global entertainment or lifestyle brands).
• Identify and support the development of new IP partnership opportunities
• Manage cross-functional project timelines and coordinate stakeholders across Marketing, Revenue Management, Operations, Procurement, Finance, Legal and external agencies to ensure successful campaign delivery.
• Serve as the primary liaison with IP licensors and brand representatives, facilitating approvals for creative assets, merchandise, marketing collateral and promotional campaigns in accordance with licensing requirements.
• Ensure compliance with all licensing agreements, royalty requirements, brand guidelines and approval processes throughout the partnership lifecycle.
• Prepare and facilitate funding proposal submissions, grant documentation and post-campaign reporting for the Singapore Tourism Board (STB) or other funding agencies, where applicable.

Loyalty Programme Management & Marketing

• Track and monitor hotel performance against annual ALL – Accor Live Limitless and Accor Plus Explorer membership enrolment targets, providing regular performance updates and recommending initiatives to drive acquisition.
• Support hotel recruitment efforts by working closely with operational teams to increase loyalty enrolments through training, engagement initiatives and localised recruitment tools.
• Coordinate with hotel departments and the Accor Plus team to facilitate the timely submission of member offers, ensuring accurate loading, campaign setup and promotional visibility across Accor Plus channels.
• Manage the end-to-end execution of Accor Plus marketing campaigns, ensuring campaign assets, booking links, promotional content and member communications are delivered accurately and on schedule.
• Liaise with Accor regional and local teams to maximise exposure of hotel offers through Accor Plus marketing channels, including EDMs, offer pages, digital platforms and member communications.
• Act as the key liaison between the hotel, Accor regional teams and internal departments to ensure seamless execution of loyalty programmes and marketing initiatives.

Reporting & Commercial Analysis

• Pull and analyse reports from hotel systems and partner platforms.
• Track campaign performance, redemption rates and revenue contribution.
• Prepare weekly and monthly business reports.
• Develop Powerpoint presentations for management and partner meetings, when required.

Other Responsibilities

• Maintain partnership agreements and documentation.
• Coordinate contract approvals and internal signoffs.
• Manage partner invoices and purchase requisitions.
• Track campaign timelines and deliverables.
• Maintain partnership calendars and renewal schedules.
• Support budget tracking and accruals where required.
• Always comply with hotel and department policies and procedures.
• Assist with other Sales & Marketing projects assigned by the management.

Job Requirements

• Bachelor's Degree or Diploma in Marketing, Business Administration, Hospitality Management, or a related field.
• Minimum 2–3 years of experience in partnerships, business development, marketing, loyalty programmes, or commercial marketing, preferably within the hospitality, travel, lifestyle, or luxury sectors.
• Experience managing strategic partnerships with banks, payment providers, lifestyle brands, or third-party partners is an advantage.
• Strong business development, stakeholder management, and relationship-building skills with a commercial mindset.
• Proven ability to manage multiple projects, marketing campaigns, and cross-functional stakeholders in a fast-paced environment.
• Strong analytical skills with proficiency in Microsoft Excel (PivotTables, XLOOKUP/VLOOKUP), PowerPoint, and Word. Experience with Power BI, CRM systems, and loyalty platforms is an added advantage.
• Excellent communication, presentation, negotiation, and organisational skills.
• Self-motivated, results-driven, and able to work independently while building strong relationships with internal and external stakeholders.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS