Assistant Manager, Integrated Marketing

LVMH; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Sephora SEA is seeking an Assistant Manager, Integrated Marketing (SEAO) to plan and execute omnichannel marketing campaigns across SEA ANZ. You will collaborate with country marketing teams and internal stakeholders to develop toolkits and activation plans that align with business goals.

The role requires strategic thinking, creative execution, and robust project management to deliver campaigns that drive traffic, engagement, and sales across digital, retail, social, and PR channels in a

Qualifications

• 4–6 years of integrated marketing or campaign management experience.
• Proven experience managing complex, multi‑channel campaigns across multiple markets.
• Exceptional project management skills with the ability to lead multiple workstreams.
• Strong communication and stakeholder management across matrixed organisations.
• High accountability, resilience and emotional maturity.
• Highly organized, proactive, and adept at building processes in ambiguity.
• Experience across SEA markets; knowledge of ANZ is a plus.

Responsibilities

• Lead the strategic ideation and development of omni‑channel marketing campaigns across SEA ANZ.
• Develop integrated campaign frameworks ensuring a clear consumer journey across digital, retail, social, and PR.
• Translate regional strategy into detailed activation plans adapted for local contexts.
• Maintain the marketing calendar to optimize activations with the sales plan and priorities.
• Deliver toolkits and post‑mortems for priority campaigns.
• Champion the voice of the customer and Sephora brand codes in executions.

Skills

Integrated marketing

Campaign management

Multi-channel campaigns

Project management

Stakeholder management

Communication

Accountability

Organization

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Assistant Manager, Integrated Marketing (SEAO)

Our Marketing organization aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time. We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and drive traffic across our network. From developing marketing strategies, designing toolkits connecting consumer insights to our expertise & selection, planning our loyalty program, and building exciting in-store experiences, we are constantly finding ways to remind beauty lovers why Sephora is extraordinary and cement our place as an authentic beauty expert.

Reporting to the Senior Manager, Integrated Marketing (SEAO), you will be directly responsible for planning and strategizing omnichannel marketing campaigns. You will collaborate closely with internal stakeholders and country marketing teams to develop comprehensive toolkits across all Sephora marketing levers and touchpoints, ensuring alignment with business goals. This role suits a dynamic individual with strong creative instincts, who thrives in strategic discussions as well as detailed execution. You excel in complex, cross-functional environments where no two days are alike, bringing ideas to life across diverse channels.

• Executing marketing calendar and campaign strategies.
• Originating creative and innovative marketing ideas and strategies, driving them from concept to launch.
• Working across functions, markets, and all levels of seniority.
• Finding clarity in ambiguity and establishing processes where none exist.
• Drive experiential marketing initiatives by closely monitoring and leveraging industry best practices and pioneering groundbreaking campaign concepts.

What You Will Do

Campaign Planning & Execution

• Lead the strategic and creative ideation and development of omni-channel marketing campaigns activations across SEA ANZ
• Develop integrated campaign frameworks that ensure a clear and consistent consumer journey across digital, retail, social, and PR.
• Translate regional campaign strategy into detailed marketing activation plans, adapting direction for local contexts while maintaining overall campaign integrity.
• Maintain and manage the marketing calendar to optimize activations to sales plan, ensuring alignment with strategic campaign priorities.
• Deliver timely and aligned toolkits and post-mortems for priority campaigns.
• Champion the voice of the customer and Sephora brand codes across all campaign executions.

Cross-Functional Collaboration

• Collaborate with diverse internal teams (e.g., Creative, Paid Media & Analytics, Digital, Retail Execution, Social & PR, Merchandising, Brand Partner Marketing, Finance, Supply Chain, and store managers) to align on campaign priorities and execution.
• Drive central campaign leadership, managing interdependencies, resolving blockers, and ensuring seamless project progression and timely signoffs.
• Partner with Merchandising to translate product strategies and commercial priorities into compelling campaign narratives and customer activations.
• Work with regional Retail Excellence and Training teams to implement activation guidance and ensure market teams are briefed and trained on campaign mechanics and in-store executions.

Market Management

• Oversee campaign execution for direct markets (Singapore, Malaysia, Thailand, Australia, New Zealand) and support franchise markets through toolkit development and adaptation guidance.
• Ensure market-specific nuances are reflected in activation planning without compromising campaign coherence.
• Share insights and data with regional and country teams to optimize market-specific plans.
• Review and ensure final market assets align with campaign direction and brand standards.

Reporting & Performance

• Lead campaign reporting and post-mortems to understand, improve, and elevate execution and performance.
• Track campaign milestones and proactively surface risks to senior leadership.
• Analyze performance data to derive actionable insights, correlating marketing outcomes with commercial targets and formulating strategic recommendations.

What We Are Looking For

• 4-6 years of integrated marketing or campaign management experience, preferably in retail or multi-brand environments.
• Proven experience managing complex, multi-channel campaigns across multiple markets simultaneously.
• Exceptional project management skills, able to lead multiple workstreams, manage timelines, and drive alignment across cross-functional teams.
• Strong communication and stakeholder management, adept at navigating matrixed organizations at local, regional, and global levels.
• High accountability, resilience, and emotional maturity.
• Highly organized, proactive, and skilled at process development in ambiguous situations.
• Ability to operate effectively in high-complexity and ambiguous environments.
• Experience across SEA markets; knowledge of ANZ is a significant plus.
• Passion for beauty, thrive in dynamic, highly matrixed fast paced environment preferred

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

Here, you will find:

• Community , in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovative and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969. The House provides a superior selection of quality products and always keeps pace with the latest trends. The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn. With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients. At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.