Assistant Manager - F&B Event Sales

ALTITUDE ORANGE GROVE PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

The Standard, Singapore is seeking a commercially driven and highly proactive Food & Beverage Event Sales Assistant Manager to drive revenue through full and partial buyouts of Food & Beverage venues, suites, and experiential spaces within the hotel.

This role requires a deep understanding of Singapore’s lifestyle, dining, nightlife, brand activation, and events scene — and the ability to turn creative opportunities into confirmed business.

Qualifications

• Minimum 3 years of experience in F&B sales, restaurant or lifestyle venue event sales, brand partnerships, or agency-side roles
• Strong network in Singapore's lifestyle hospitality or dining scene (preferred)
• Proven track record in sales generation and relationship management

Responsibilities

• Proactively source and secure new business opportunities across corporate clients, agencies, lifestyle brands, PR partners, event planners, and creative networks
• Lead outbound prospecting, networking, relationship-building, and direct sales initiatives
• Conduct venue show-arounds, client presentations, and commercial pitch meetings
• Develop tailored proposals, quotations, and event packages aligned with revenue targets and minimum spend requirements
• Manage the sales pipeline from lead generation through conversion and post-event relationship development
• Work closely with Food & Beverage Operations, Culinary, Marketing & Communications, and Hotel Operations teams to ensure smooth handovers and successful event delivery
• Identify strategic partnerships that strengthen The Standard, Singapore’s position within the local lifestyle and hospitality scene

Skills

Food & Beverage sales

Event sales

Business development

Job description

About the Job

The Standard, Singapore is seeking a commercially driven and highly proactive Food & Beverage Event Sales Assistant Manager to drive revenue through full and partial buyouts of Food & Beverage venues, suites, and experiential spaces within the hotel.

This is not a traditional ballroom or banquet sales role. We’re looking for someone who understands Singapore’s lifestyle, dining, nightlife, brand activation, and events scene — and knows how to turn creative opportunities into confirmed business.

What You’ll Be Driving

• Restaurant and bar buyouts
• Poolside and terrace events
• Brand launches and activations
• Private celebrations and intimate weddings
• Influencer events and lifestyle collaborations

Key Responsibilities

• Proactively source and secure new business opportunities across corporate clients, agencies, lifestyle brands, PR partners, event planners, and creative networks
• Lead outbound prospecting, networking, relationship-building, and direct sales initiatives
• Conduct venue show-arounds, client presentations, and commercial pitch meetings
• Develop tailored proposals, quotations, and event packages aligned with revenue targets and minimum spend requirements
• Manage the sales pipeline from lead generation through conversion and post-event relationship development
• Work closely with Food & Beverage Operations, Culinary, Marketing & Communications, and Hotel Operations teams to ensure smooth handovers and successful event delivery
• Identify strategic partnerships that strengthen The Standard, Singapore’s position within the local lifestyle and hospitality scene

What We’re Looking For

• Minimum 3 years of experience in Food & Beverage sales, restaurant or lifestyle venue event sales, brand partnerships, or agency-side roles
• Strong preference for candidates from restaurant groups, lifestyle hospitality brands, nightlife or dining concepts, creative agencies, or PR agencies
• Proven track record in business development, sales generation, and relationship management
• Strong understanding of Singapore’s lifestyle, dining, hospitality, and events market
• Confident in selling and closing high-value buyouts, activations, and partnerships
• Excellent networking, communication, presentation, and negotiation skills
• Proactive, self-driven, commercially minded, and results-oriented
• Able to support events during evenings, weekends, and public holidays when required

Ready to bring bold, design-led, culturally relevant events to life at The Standard, Singapore?