Assistant Manager, Events & Programming

Sentosa Development Corporation; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Sentosa Development Corporation seeks an experienced Events Lead to conceptualise, drive and execute planning for Sentosa own events and programming, aimed at increasing footfall and brand love while delivering value to island partners.

You will lead a team to ensure timely, high quality delivery aligned to the event strategy, manage stakeholders, budgets and procurement, and measure performance with post-event analysis.

Qualifications

• Bachelor's degree in Events Management, Business Administration, Marketing or related field.
• Minimum 5 years' experience in events industry, with proven track record managing large-scale events.

Responsibilities

• Creative Concept Development for Sentosa Own events and programming.
• Event Leadership & Delivery to drive end-to-end process and ensure quality delivery.
• Procurement & Financial Management with full procurement lifecycle and budgeting controls.
• Stakeholder & Vendor Management coordinating with internal teams and external partners.
• Reporting & Performance Measurement tracking KPIs and post-event analysis.

Skills

Project management

Budgeting

Stakeholder management

Negotiation

Education

Bachelor's degree in Events Management

Bachelor's degree in Business Administration

Bachelor's degree in Marketing

Tools

Microsoft Office

Ticketing platforms

Job description

What the role is:

The role is to conceptualise, drive and execute the planning of Sentosa own events and always programming, with the objectives to drive footfall, build brand love and driving businesses to our island partners. You will have a team to ensure quality and timely delivery, aligned to the event strategy.
The scope also encompasses stakeholders (vendors, island partners etc) management, purposely budgeting and working closely with teams within Sentosa Development Corporation.

What you will be working on:

• Creative Concept Development for Sentosa Own events and programming, aims to promote Sentosa as a choice destination. The role needs to articulate the strategic intent and growth potential of each concept, the desired outcomes and alignment to the event strategy.

• Event Leadership & Delivery to drive end-to end process to bring to life the event/programming concepts, ensuring quality and smooth delivery aligned to our brand values and strategic goals.

• Procurement & Financial Management – To ensure compliance to government process and oversee full procurement lifecycle—including tender preparation, qualification, evaluation, and award, as well to ensure budgets are planned and spent purposefully with robust control measures for financial compliance.

• Stakeholder & Vendor Management
  Manage vendor contracts and performance, collaborate with internal teams (e.g., marketing, operations, finance) and external stakeholders (government agencies, island partners, sponsors) to achieve shared objectives. The role will also require to coordinate licensing, permits, insurance, and agreements with authorities.

• Reporting & Performance Measurement
  Track KPIs such as attendance, satisfaction, financial performance, and ROI; produce post-event analysis with improvement recommendations.

What we are looking for:

• Bachelor's degree in Events Management, Business Administration, Marketing or related field

• Minimum 5 years' experience in events industry, with proven track record managing large-scale events (island-wide festivals, MICE, public events)

• Exhibits creative ability to conceptualise innovative events and good financial acumen with strong budgeting, forecasting and reporting capabilities with proven track records.

• Excellence in stakeholder management, including strong interpersonal, negotiation and relationship-building skills, and meticulous to manage multiple concurrent projects/events.

• Valid Singapore Class 3 Driver's License (manual) for site visits and logistics coordination

• Proficiency in Microsoft Office suite; experience with budgeting/procurement systems; knowledge of ticketing/event management platforms is advantageous

About Sentosa Development Corporation

Sentosa Development Corporation (SDC) was established on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry. Its charter since inception has been to oversee the development, management and promotion of the Sentosa Island as a resort destination for locals and tourists. Under the care of SDC, the island went through a makeover to become a premier getaway with multi-faceted appeal. From business conventions to beach parties, Sentosa caters to an extensive range of needs and interests. SDC has evolved and grown over the years. It currently oversees the following business and commercial units – Sentosa Leisure Management Pte Ltd, Sentosa Golf Club, Sentosa Cove Resort Management Pte Ltd and Mount Faber Leisure Group.