Assistant Director (Strategic Communications - NDP)

MINDEF; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

MINDEF in Singapore is seeking a senior Strategic Communications professional to support the development and execution of the National Day Parade's long-term communications plan and to shape national communications objectives.

You will collaborate with WoG and relevant committees to align objectives, establish workflows for consistent yearly portrayal, and lead narrative planning, digital engagement, and public feedback management.

Qualifications

• Education in Communications, Strategic Communications, Media Studies or related field preferred.
• At least 6 years in corporate/strategic communications, media management or related areas.
• Experience working with diverse stakeholders across government and agencies.
• Strong communication, interpersonal skills and ability to build partnerships.

Responsibilities

• Serve as Strategic Communications liaison to Whole-of-Government and Secretariat to the Chairman, Strategic Communications Group.
• Coordinate NDP Strategic Communications objectives with Media Relations Committee, Sub-Committees, and WoG agencies.
• Establish workflows to ensure consistent NDP portrayal across years.
• Drive workstreams including narrative planning, digital engagement, behavioural insights, content generation, roadshows, contingency planning, and public feedback management.

Skills

Stakeholder management

Strong communication skills

Interpersonal skills

Proactive mindset

Creative problem-solving

Education

Education in Communications/Strategic Communications/Media Studies

Job description

What the role is:

You will support the development and execution of the long-term Strategic Communications plan for the National Day Parade (NDP), playing a pivotal role in shaping national communications objectives.

What you will be working on:

• Serve as the Strategic Communications liaison to the Whole-of-Government (WoG) and Secretariat to the Chairman, Strategic Communications Group, as part of the NDP Organising Structure
• Coordinate and synchronise NDP Strategic Communications objectives and plans with the Media Relations Committee, NDP Sub-Committees, and relevant WoG agencies
• Establish and institutionalise workflows and processes to ensure consistency and coherence of NDP portrayal across the years
• Drive key Strategic Communications workstreams including narrative planning, digital engagement, behavioural insights, content generation, roadshows, contingency planning, and public feedback management

Challenge(s)

• Remaining cognisant of the evolving information landscape and geopolitical developments relating to national identity and social cohesion, so that the NDP communications plans and strategic objectives remain effective and relevant
• Working closely with relevant stakeholders to follow through on the operationalisation and execution of communications plans and strategic objectives pre, during and post NDP
• Understanding and appreciating MINDEF/SAF's policies and objectives across a wide spectrum of functional areas, while remaining attuned to prevailing target audience sentiments

What we are looking for:

• Education in Communications, Strategic Communications, Media Studies, or a related field is preferred
• At least 6 years of experience in corporate communications, crisis communications, strategic communications planning, media management, community outreach and engagement, or related fields
• Extensive experience working with a diverse range of stakeholders
• Strong communication and interpersonal skills
• Ability to establish positive partnerships and collaborations with various stakeholders
• Sensitivity to prevailing information policies and strategies, with strong awareness of the need to observe operational security on sensitive information
• Good organisational skills, creative problem-solving aptitude, and a proactive mindset

Only shortlisted candidates will be notified.

About MINDEF

The mission of MINDEF and the Singapore Armed Forces is to enhance Singapore's peace and security through deterrence and diplomacy, and should these fail, to secure a swift and decisive victory over the aggressor. The Defence Executive Officer (DXO) scheme is the non-uniformed career scheme of MINDEF that offers myriad opportunities in various job functions, such as corporate communications, cyber security, data analytics and visualisation, defence policy, finance, HR, psychology, and more. Embodying the same level of commitment towards defence, DXOs work together with their military counterparts to contribute to MINDEF/SAF’s mission and ensure Singapore's security and stability. United by this common cause, our lines of defence complement each other to secure the prosperity and progress of our nation.