Strategic Communications Lead for National Campaigns

MINDEF; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

MINDEF in Singapore is seeking a senior Strategic Communications professional to support the development and execution of the National Day Parade's long-term communications plan and to shape national communications objectives.

You will collaborate with WoG and relevant committees to align objectives, establish workflows for consistent yearly portrayal, and lead narrative planning, digital engagement, and public feedback management.

Qualifications

• Education in Communications, Strategic Communications, Media Studies or related field preferred.
• At least 6 years in corporate/strategic communications, media management or related areas.
• Experience working with diverse stakeholders across government and agencies.
• Strong communication, interpersonal skills and ability to build partnerships.

Responsibilities

• Serve as Strategic Communications liaison to Whole-of-Government and Secretariat to the Chairman, Strategic Communications Group.
• Coordinate NDP Strategic Communications objectives with Media Relations Committee, Sub-Committees, and WoG agencies.
• Establish workflows to ensure consistent NDP portrayal across years.
• Drive workstreams including narrative planning, digital engagement, behavioural insights, content generation, roadshows, contingency planning, and public feedback management.

Skills

Stakeholder management

Strong communication skills

Interpersonal skills

Proactive mindset

Creative problem-solving

Education

Education in Communications/Strategic Communications/Media Studies

Job description

MINDEF in Singapore is seeking a senior Strategic Communications professional to support the development and execution of the National Day Parade's long-term communications plan and to shape national communications objectives.

You will collaborate with WoG and relevant committees to align objectives, establish workflows for consistent yearly portrayal, and lead narrative planning, digital engagement, and public feedback management.