Assistant Director, Communications and Public Engagement

Info-communications Media Development Authority; Singapore; On-site; SGD 150,000 - 220,000; Full time

Job summary

Info-communications Media Development Authority (IMDA) is seeking a senior communications leader for its BizTech Group to drive strategic communications and public engagement for BTG’s emerging technology portfolio, including the Punggol Digital District robotics precinct.

The role requires highly developed narrative and brand-building skills, with a track record in multi-agency collaboration, media relations, crisis communications, and executive briefing.

Qualifications

• At least 15 years of relevant experience in strategic communications, public relations, public engagement or marketing.

Responsibilities

• Develop a compelling, evidence-based narrative to drive awareness and understanding of BTG’s work in emerging technology.
• Establish and manage the brand identity and positioning for BTG's emerging technology portfolio and the Punggol Digital District.
• Represent IMDA in cross-agency communications, leading narrative alignment and joint engagement across BTG projects.
• Lead stakeholder management for the Punggol Digital District, fostering timely, coherent partner communications.
• Identify and optimise digital and social media channels to maximise reach across IMDA and partner platforms.
• Drive and implement public engagement strategy with a culture of collaboration and accountability.
• Establish monitoring and reporting routines to track sentiment, reach, and engagement with data-driven insights.
• Develop playbooks, messaging guides, and templates to raise engagement quality across BTG.
• Mentor team members to elevate BTG’s public engagement capabilities.

Skills

Strategic communications

Public relations

Public engagement

Marketing

Stakeholder management

Crisis communications

Executive briefing

Education

Bachelor’s degree in Communications/PR/Marketing

Tools

Media relations

Crisis communications frameworks

Social media management

Job description

What the role is:

IMDA is spearheading Singapore’s drive to be a world-leading Digital Economy. Within IMDA, the BizTech Group (BTG) drives innovation and adoption across emerging technologies, including robotics and quantum communications, to advance Singapore’s digital future.

Sitting at the intersection of IMDA’s central Communications & Marketing Division and BTG, this role will lead the strategic communications, branding and public engagement for BTG’s emerging technology portfolio. As robotics and intelligent systems increasingly move beyond controlled environments into public spaces, a key focus will be on building public awareness, understanding and acceptance of these technologies.

A core priority will be shaping the communications and positioning of the Punggol Digital District robotics precinct, one of Singapore’s most ambitious testbeds for the deployment of autonomous and intelligent systems.

Join us in our journey architecting Singapore’s digital future.

What you will be working on:

• Develop a compelling, evidence-based narrative to drive awareness and understanding of BTG’s work in the emerging technology space. Translate complex technology concepts into compelling, accessible stories for policymakers, industry, media, and the public, while considering national interests, public perception and partner sentiments.
• Establish and manage the brand identity and positioning for BTG's emerging technology portfolio, including the Punggol Digital District robotics precinct. Develop co-branding and messaging frameworks — including a message house that serves BTG's broader portfolio — to ensure consistency and synergies across different organisational voices, while allowing partners to amplify the narrative authentically.
• Represent IMDA in cross-agency communications functions related to the BTG portfolio, serving as the primary communications interface between IMDA and partner agencies, industry stakeholders, and academia. Lead coordination on communications priorities, narrative alignment, and joint engagement efforts across the Punggol Digital District precinct and other BTG projects.
• Lead stakeholder management and communications coordination for the Punggol Digital District, managing relationships with precinct partners, aligning messaging timelines, and brokering communications decisions across a complex multi-stakeholder environment. Ensure that partner communications are coherent, timely, and consistent with IMDA's broader narrative.
• Identify and optimise digital and social media channels to maximise reach, leveraging platforms within IMDA as well as partners’ channels.
• Drive and implement public engagement strategy, fostering a culture of collegiality, seamless collaboration and joint accountability.
• Establish monitoring and reporting routines to track sentiment, reach, and engagement. Use data-driven insights to manage communications, mitigate emerging risks, recommend course corrections, and provide evidence-based counsel to senior leadership across collaborating agencies. In the event of an incident or reputational risk, lead the development and execution of crisis communications responses, working swiftly across internal and external stakeholders to manage public perception and protect organisational trust.
• Develop shared playbooks, messaging guides, and engagement templates that raise the baseline quality of engagement across BTG.
• Mentor and guide team members to elevate communications and public engagement capabilities for BTG.

What we are looking for:

• At least 15 years of relevant experience in strategic communications, public relations, public engagement or marketing.
• Proven track record in multi-agency stakeholder management (including industry and academia) and public engagement frameworks.
• Ability to engage and influence senior stakeholders, with the confidence and judgement to provide candid, well-reasoned counsel.
• Strong narrative development skills with the ability to understand needs of the business units and translate complex emerging tech into clear messaging.
• Analytically minded, with experience setting and tracking communications metrics and using data to back strategy refinement.
• undefined
• Deep experience in media relations, with familiarity pitching local and international/business media.
• Comfortable operating in a matrixed environment, with the ability to build credibility and manage relationships across multiple organisational teams simultaneously.
• Experience in crisis communications, including developing response frameworks, managing media enquiries under pressure, and coordinating across stakeholders during sensitive or high-profile situations, is an advantage.
• Exceptional written, verbal, and executive presentation skills.

Position will be commensurate with the candidate’s qualifications and experience.

Please note that only shortlisted candidates will be notified.

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About Info-communications Media Development Authority

Info-communications Media Development Authority (www.imda.gov.sg) offers a rewarding career that gives you a front seat in the fast-changing infocomm media sector, where technology and content are shaping the way people view the world more than ever. We offer a wide range of opportunities, where talented individuals and teams can make a difference. Whether you are developing a telecommunications policy affecting consumers or spearheading a scheme to nurture budding media talents, each member of IMDA contributes towards driving innovation, enhancing productivity for economic growth, and improving the quality of life for all Singaporeans. As a statutory board in the Ministry of Communications and Information, IMDA promotes and regulates the infocomm and media sectors.