Assistant Digital Merchandising Manager

the LEGO Group; Singapore; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work environment

Job summary

The LEGO Group is hiring for an Assistant Manager, Digital Merchandising to support India and Emerging Asia B2B e‑commerce. You will help scale digital shelf execution and product content, collaborating with sales, marketing, agencies, and distributors to improve online visibility and commercial growth.

You will drive merchandising standards across multiple markets, deliver actionable insights, and lead cross‑functional campaigns.

Qualifications

• Delivered digital merchandising initiatives across e‑commerce retailers, marketplaces, pure‑play platforms, or omnichannel customers.
• Managed product detail pages, catalog content, assortment planning, and digital shelf optimization activities.
• Built performance reporting that informed e‑commerce decisions and supported commercial growth.
• Led collaboration with sales, marketing, agencies, distributors, and other business partners to execute campaigns.
• Improved product content quality, digital shelf visibility, online conversion, or related performance metrics.
• Coordinated merchandising activities across multiple markets, regions, or stakeholder groups.

Responsibilities

• Build and scale digital merchandising standards and governance across Emerging Asia.
• Improve digital shelf health and content quality across priority partners.
• Develop effective brand landing pages, site navigation, and product detail pages.
• Execute consistent campaigns to drive shopper engagement and commercial outcomes.
• Establish scalable merchandising processes and reporting frameworks for the region.
• Turn insights into action to improve brand visibility and e‑commerce growth.

Skills

Digital merchandising

Catalog management

Product content

Performance reporting

Campaign collaboration

Content quality improvement

Cross-market coordination

Job description

Job Description

Just imagine shaping the digital shopping experience for retail partners across India and Emerging Asia. Then make it real.

About The Role

As our Assistant Manager, Digital Merchandising, you'll support digital merchandising initiatives across the India and Emerging Asia B2B e-commerce channel, helping scale the LEGO® brand through stronger digital shelf execution, product content, catalog management, landing pages, and campaign merchandising. You'll work closely with sales, marketing, creative partners, distributors, and regional stakeholders to improve online visibility, shopper engagement, and commercial growth across a diverse group of emerging markets.

Required Qualifications

• Delivered digital merchandising initiatives across e-commerce retailers, marketplaces, pure-play platforms, or omnichannel customers.
• Managed product detail pages, catalog content, assortment planning, and digital shelf optimization activities.
• Built performance reporting that informed e-commerce decisions and supported commercial growth.
• Led collaboration with sales, marketing, agencies, distributors, and other business partners to execute campaigns.
• Improved product content quality, digital shelf visibility, online conversion, or related performance metrics.
• Coordinated merchandising activities across multiple markets, regions, or stakeholder groups.

Preferred Qualifications

• Managed digital merchandising activities across Southeast Asian e-commerce platforms.

What You'll Build

• Digital merchandising standards, guidelines, and governance across Emerging Asia.
• Stronger digital shelf health and content quality across priority partners.
• Effective brand landing pages, site navigation experiences, and product detail pages.
• Consistent campaign execution that supports shopper engagement and commercial objectives.
• Scalable merchandising processes and reporting frameworks for the region.
• Actionable insights that improve brand visibility and support e-commerce growth.

If you've worked in a role where you improved online product presentation, partnered with commercial teams, and used data to guide decisions, you'll feel at home here. What matters most is your ability to turn insights into action and deliver measurable merchandising outcomes.

Life on the team

You’ll join the India & Emerging Asia B2B E-commerce team within the Sales function at the LEGO Group. We’re focused on accelerating growth through premium digital brand experiences and strong retail partnerships. The team works in a highly collaborative way, bringing together e-commerce, commercial, marketing, agency, and distributor partners. You’ll have space to take ownership, think critically, adapt to changing priorities, contribute new ideas, and help shape how we work across the region.

What Success Looks Like

Success means building consistent merchandising excellence across markets with different levels of e-commerce maturity while maintaining high standards of content accuracy and brand presentation. Over time, you’ll help strengthen merchandising practices, expand digital commerce capabilities, and increase the use of analytics across the region. You’ll work closely with the Senior E-commerce Manager, sales teams, retail and digital marketing teams, agency partners, distributors, analytics specialists, and regional digital merchandisers to make that happen.

What’s in it for you?

Family Care Leave

• We offer enhanced paid leave options for those important times.

Insurances

• All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

• We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

• We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

• We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Workplace

• When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real.