Assistant Digital Merchandising Manager

Lego Group; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Benefits offered by this job

Family Care Leave

Life & disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group in Singapore is looking for an Assistant Manager, Digital Merchandising to support India and Emerging Asia B2B e-commerce. You will drive digital shelf execution, content quality, catalog management, and campaign merchandising to scale the LEGO brand across diverse markets.

You will collaborate with sales, marketing, agencies, distributors, and regional teams to improve online visibility, shopper engagement, and commercial growth, while ensuring scalable merchandising processes and

Qualifications

• Delivered digital merchandising initiatives across e-commerce retailers, marketplaces, pure-play platforms, or omnichannel customers.
• Managed product detail pages, catalog content, assortment planning, and digital shelf optimization activities.
• Built performance reporting that informed e-commerce decisions and supported commercial growth.

Responsibilities

• Lead digital merchandising initiatives across India and Emerging Asia B2B e-commerce.
• Collaborate with sales, marketing, agencies, distributors, and regional stakeholders to improve online visibility and engagement.
• Improve online conversion and performance metrics through strong content and campaigns.
• Coordinate merchandising activities across multiple markets and stakeholder groups.

Skills

Digital merchandising

E-commerce content

Catalog management

Landing pages

Cross-functional collaboration

Job description

Just imagine shaping the digital shopping experience for retail partners across India and Emerging Asia. Then make it real. About the role As our Assistant Manager, Digital Merchandising, you'll support digital merchandising initiatives across the India and Emerging Asia B2B e-commerce channel, helping scale the LEGO® brand through stronger digital shelf execution, product content, catalog management, landing pages, and campaign merchandising. You'll work closely with sales, marketing, creative partners, distributors, and regional stakeholders to improve online visibility, shopper engagement, and commercial growth across a diverse group of emerging markets.

Required Qualifications

Delivered digital merchandising initiatives across e-commerce retailers, marketplaces, pure-play platforms, or omnichannel customers.

Managed product detail pages, catalog content, assortment planning, and digital shelf optimization activities.

Built performance reporting that informed e-commerce decisions and supported commercial growth.

Led collaboration with sales, marketing, agencies, distributors, and other business partners to execute campaigns.

Improved product content quality, digital shelf visibility, online conversion, or related performance metrics.

Coordinated merchandising activities across multiple markets, regions, or stakeholder groups.

Preferred Qualifications

Managed digital merchandising activities across Southeast Asian e-commerce platforms.

What you'll build

Digital merchandising standards, guidelines, and governance across Emerging Asia. Stronger digital shelf health and content quality across priority partners. Effective brand landing pages, site navigation experiences, and product detail pages. Consistent campaign execution that supports shopper engagement and commercial objectives. Scalable merchandising processes and reporting frameworks for the region. Actionable insights that improve brand visibility and support e-commerce growth. If you've worked in a role where you improved online product presentation, partnered with commercial teams, and used data to guide decisions, you'll feel at home here. What matters most is your ability to turn insights into action and deliver measurable merchandising outcomes.

Life on the team

You'll join the India & Emerging Asia B2B E-commerce team within the Sales function at the LEGO Group. We're focused on accelerating growth through premium digital brand experiences and strong retail partnerships. The team works in a highly collaborative way, bringing together e-commerce, commercial, marketing, agency, and distributor partners. You'll have space to take ownership, think critically, adapt to changing priorities, contribute new ideas, and help shape how we work across the region.

What success looks like

Success means building consistent merchandising excellence across markets with different levels of e-commerce maturity while maintaining high standards of content accuracy and brand presentation. Over time, you'll help strengthen merchandising practices, expand digital commerce capabilities, and increase the use of analytics across the region. You'll work closely with the Senior E-commerce Manager, sales teams, retail and digital marketing teams, agency partners, distributors, analytics specialists, and regional digital merchandisers to make that happen.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO® team today.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, andhaving fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.