Manager, Demand Generation – ASEAN

NTT Limited; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

NTT DATA is seeking a Manager, Marketing & Demand Generation for ASEAN to drive integrated marketing strategies that build brand awareness, demand, and revenue across the region. You will collaborate with regional sales, alliances, and internal stakeholders to deliver impactful programs, manage MDF, and oversee external agencies.

The role emphasizes partner marketing, end-to-end campaign governance, budget ownership, and data-driven optimization to enhance the ASEAN marketing function.

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven ability to develop and execute integrated marketing strategies.
• Experience managing demand generation programs and budgets.

Responsibilities

• Develop and execute integrated partner marketing campaigns with alliances and distributors.
• Lead demand generation programs to drive brand awareness, pipeline and revenue.
• Manage field marketing activities including events, webinars and partner events, in ASEAN.
• Provide leadership, coaching and performance feedback to the marketing team.
• Monitor campaign performance and report on ROI using Salesforce and marketing analytics.

Skills

Integrated marketing

Demand generation

Partner marketing

Campaign analytics

Budget management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

MarTech platforms

Job description

Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive. An individual contributor role, the Manager, Marketing & Demand Generation, ASEAN is responsible for developing and executing integrated marketing strategies that drive brand awareness, demand generation, pipeline growth, and revenue across the ASEAN region. This role partners closely with regional sales, alliances, strategic partners and internal business stakeholders to deliver impactful marketing programs aligned with business priorities and go‑to‑market strategies. The successful candidate will lead partner marketing initiatives, demand generation campaigns, field marketing activities, and content localisation while ensuring effective budget management, campaign performance measurement, and marketing operations. The role also oversees external agencies and vendors, manages partner marketing investments, and provides leadership and coaching to the marketing team to foster a high‑performing and collaborative culture. Reporting directly to the ASEAN Marketing Director, this position carries responsibility for achieving the ASEAN marketing pipeline target, budget ownership, driving marketing contribution to business growth and continuously enhancing the effectiveness of the ASEAN marketing function through data‑driven insights, operational excellence, and close collaboration with internal and external stakeholders.

Key responsibilities:

Partner Marketing

Develop a strong understanding of joint business plans and collaborate with strategic partners, alliances, distributors, and internal business stakeholders to drive integrated marketing initiatives aligned to shared business objectives. Own the planning, execution and governance of co‑marketing campaigns and Marketing Development Funds (MDF), ensuring compliance with partner requirements and optimal utilisation of funds. Lead the development and execution of end‑to‑end partner marketing campaigns and events, ensuring alignment with go‑to‑market priorities, industry messaging, and pipeline generation goals. Manage external agencies and third‑party vendors, ensuring procurement compliance, operational excellence, and strong business outcomes from marketing investments.

Demand Gen and Content Localisation:

Develop and execute integrated demand generation programs that drive brand awareness, qualified leads, pipeline, and revenue across the ASEAN region. Collaborate with internal stakeholders, strategic partners, and external agencies to plan, schedule, manage budgets, and deliver marketing initiatives from concept through execution. Localise global marketing campaigns and content to ensure relevance for ASEAN markets while maintaining alignment with corporate messaging and business objectives. Coordinate with internal and external resources to source content, creative assets, and marketing services, ensuring campaigns target the right audience and key accounts. Manage the end‑to‑end campaign lifecycle, including planning, resource allocation, execution, lead follow‑up, and post‑campaign evaluation across inbound and outbound marketing activities.

Performance & Measurement

Monitor and analyse campaign performance, providing actionable insights and recommendations to improve future marketing initiatives. Maintain accurate campaign tracking, ensuring marketing activities and leads are properly uploaded and tagged in Salesforce. plays an integral role in the pipeline contribution, and reporting of marketing‑impacted pipeline.

Field Marketing

Support the development and distribution of internal and external marketing communications using MarTech platforms. Lead the planning, execution, and management of regional trade shows, conferences, executive roundtables, webinars, customer events, and partner events. Manage event logistics, budgets, agencies, and post‑event lead management to maximise attendee engagement and pipeline generation. Provide coaching, feedback, and career development opportunities while fostering a collaborative, high‑performance culture. Represent team feedback internally, ensuring effective two‑way communication with senior stakeholders.

Team Leadership & Development

Provide coaching, feedback, and career development opportunities while fostering a collaborative, high‑performance culture. Represent team feedback internally, ensuring effective two‑way communication with senior stakeholders.

Workplace type: Hybrid Working

Hybrid Working

About NTT DATA

NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise‑scale AI, cloud, security, connectivity, data centres and application services. Our consulting and industry solutions help organisations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 70 countries. We also offer clients access to a robust ecosystem of innovation centres as well as established and start‑up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.

Equal Opportunity Employer

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category.

We employ 40,000 people across 57 countries. By bringing together the world’s best technology companies and emerging innovators, we work together to deliver sustainable outcomes to businesses and the world. Innovation is part of our DNA. We believe it’s key to what makes us different. So, we strive to move forward, challenge the status quo, and drive excellence through the technologies we integrate and the services we deliver around the world. The result is connected cities, connected factories, connected healthcare, connected agriculture, connected conservation, connected mobility, and connected sport. Together we enable the connected future.

A place where you will be at the heart of our success.