Area Sales Manager (Retail), Candy Store

The SGFR Store Pte Ltd; Singapore; On-site; SGD 41,000 - 49,000; Full time

Benefits offered by this job

Competitive salary

Career progression

Employee discounts on snacks

Job summary

The SGFR Store Pte Ltd is seeking an Area Sales Manager (Retail) to oversee a cluster of Singapore outlets, drive store-level sales, and ensure excellent customer experiences across malls.

You will lead frontline teams, manage visual merchandising, promotions, stock, and operations, with a hands-on, results-driven approach to thrive in a fast-moving retail environment.

Qualifications

• 2–4 years of retail operations experience, with at least 1–2 years in a supervisory or multi-store coordination role.
• Hands-on, adaptable, results-driven in a fast-moving, trend-led environment.
• Familiar with cloud-based retail POS systems, inventory tools, and Google Workspace.
• Able to commit to retail operating hours, weekends and public holidays as required by mall schedules.

Responsibilities

• Drive and monitor daily sales performance, footfall conversion, and KPIs across assigned outlets.
• Ensure flawless execution of promotional campaigns, seasonal launches, and viral snack displays on the shop floor.
• Conduct regular store visits to audit operations, customer service standards, and inventory flow.
• Maintain vibrant, high-contrast, and immaculate visual merchandising standards in line with brand guidelines.
• Ensure clear pricing, creative product placement, and prominent display of fast-moving novelty and viral confectionery lines.
• Lead, mentor, and motivate Outlet Supervisors and Retail Associates to deliver exceptional customer experiences.
• Manage staff rostering, attendance tracking, and manpower allocation to match peak mall traffic hours.
• Conduct ground-level training on product knowledge, upselling, and inventory handling.
• Monitor store-level stock levels, minimize shrinkage, and coordinate timely replenishments with the central warehouse.
• Oversee periodic stock takes, cash-handling accuracy, and adherence to company SOPs.

Skills

Retail operations

Team leadership

Customer service

Visual merchandising

Tools

Cloud-based POS systems

Inventory tools

Google Workspace

Job description

About the role

We are looking for a hands-on, energetic Area Sales Manager (Retail) to oversee our fast-growing cluster of retail outlets across Singapore's major shopping malls. You will be the operational linchpin responsible for driving store-level sales performance, executing high-impact visual merchandising, managing frontline teams, and ensuring seamless day-to-day store operations.

Key responsibilities

• Drive and monitor daily sales performance, footfall conversion, and KPIs across assigned outlets

• Ensure flawless execution of promotional campaigns, seasonal launches, and viral snack displays on the shop floor

• Conduct regular store visits to audit operations, customer service standards, and inventory flow

• Maintain vibrant, high-contrast, and immaculate visual merchandising standards in line with brand guidelines

• Ensure clear pricing, creative product placement, and prominent display of fast-moving novelty and viral confectionery lines

• Lead, mentor, and motivate Outlet Supervisors and Retail Associates to deliver exceptional customer experiences

• Manage staff rostering, attendance tracking, and manpower allocation to match peak mall traffic hours

• Conduct ground-level training on product knowledge, upselling, and inventory handling

• Monitor store-level stock levels, minimize shrinkage, and coordinate timely replenishments with the central warehouse

• Oversee periodic stock takes, cash-handling accuracy, and adherence to company SOPs

About you

• 2–4 years of retail operations experience, with at least 1–2 years in a supervisory or multi-store coordination role

• Highly hands-on, adaptable, results-driven, and comfortable working in a fast-moving, trend-led environment

• Familiar with cloud-based retail POS systems, inventory tools, and Google Workspace

• Able to commit to retail operating hours, weekends, and public holidays as required by mall schedules

Benefits

• Competitive basic salary up to $4,000/month plus performance incentives

• Fast-tracked career progression as our retail footprint expands

• Employee discounts and first access to exclusive, viral global snack and confectionery lines