APJ Regional Growth Marketing Manager

Sonarsource; Singapore; On-site; SGD 100,000 - 150,000; Full time

Benefits offered by this job

Relocation support

Job summary

SonarSource is hiring a Regional Marketing Manager for APJ based in Singapore. The role owns regional demand generation, localization of assets (Japanese first), and collaboration with field and central teams to scale marketing across APJ markets.

You will drive webinars, content syndication, ABM programs, and local events while working with translation vendors to ensure cultural relevance and quality. Strong analytics and budget management are required.

Qualifications

• 5+ years of experience in demand generation and field marketing, preferably in APJ.
• Strong ability to plan regional programs, webinars, ABM, and content syndication.
• Fluency in English; deep knowledge of APJ markets, with Japan focus.
• Experience with localization of web pages and enablement content, including working with translation vendors.
• Bachelor’s degree in Marketing or related field.

Responsibilities

• Own regional demand generation plan and programs across APJ from webinars to ABM and content syndication.
• Coordinate with performance marketing to brief, launch, and optimize regional paid campaigns (search, social, display) and SEO.
• Support and amplify field marketing for events, roundtables, workshops, webinars, trade shows, and booths in APJ.
• Lead localization and prioritization of web pages and sales enablement materials, starting with Japanese.
• Optimize regional web presence and organic visibility for APJ markets and local-language pages.
• Drive pipeline and monthly/quarterly reporting with data-driven recommendations.
• Partner with channel/alliances on co-hosted events and campaigns for incremental pipeline.
• Bring market and cultural insight to regional programs and messaging across APJ.
• Collaborate cross-functionally with regional sales, global teams, web, demand gen, and PR.
• Manage budget for APJ regional marketing initiatives.

Education

Bachelor's degree in Marketing or related field

Tools

Marketing Cloud

Salesforce

SEO/SEM

Job description

SonarSource is hiring a Regional Marketing Manager for APJ based in Singapore. The role owns regional demand generation, localization of assets (Japanese first), and collaboration with field and central teams to scale marketing across APJ markets.

You will drive webinars, content syndication, ABM programs, and local events while working with translation vendors to ensure cultural relevance and quality. Strong analytics and budget management are required.