APAC Social Strategist — Remote Freelance

Digital; Singapore; Remote; SGD 83,000 - 124,000; Part time

Job summary

Digital is seeking a Freelance Social Media Strategist to support brand and content initiatives across APAC markets. The role emphasizes strong social strategy, audience growth, and platform management in fast-paced digital environments.

The ideal candidate will localise content for regional audiences, drive engagement, and work with brand, content, creative, and marketing teams to deliver effective campaigns.

Qualifications

• Proven experience in social media strategy or content strategy roles.
• Strong understanding of social platforms and content performance metrics.
• Experience managing regional or APAC-focused campaigns preferred.
• Background in fintech, technology, consumer tech, finance, or startups is highly preferred.
• Ability to balance brand storytelling with performance-driven execution.

Responsibilities

• Develop and execute social media strategies across APAC markets.
• Plan and manage content calendars aligned with brand, campaign, and product priorities.
• Create platform-specific social strategies for LinkedIn, Instagram, X, TikTok, Facebook, and YouTube.
• Work closely with internal stakeholders including brand, content, creative, and marketing teams.
• Support campaign launches, partnerships, product announcements, and brand storytelling initiatives.
• Analyze social performance metrics and provide actionable insights and optimization recommendations.
• Monitor social trends, platform updates, and competitor activity across fintech and technology sectors.
• Support community engagement and audience growth initiatives where required.
• Coordinate with designers, creators, agencies, or freelancers to deliver social assets and campaigns.

Skills

Social media strategy

Digital marketing

Content strategy

APAC campaigns

Stakeholder management

Copywriting

Analytics tools

Tools

Hootsuite

Sprinklr

Google Analytics

Job description

Digital is seeking a Freelance Social Media Strategist to support brand and content initiatives across APAC markets. The role emphasizes strong social strategy, audience growth, and platform management in fast-paced digital environments.

The ideal candidate will localise content for regional audiences, drive engagement, and work with brand, content, creative, and marketing teams to deliver effective campaigns.