APAC Social Media Strategist — Influencer Localisation

Salt Digital Recruitment; Singapore; On-site; SGD 70,000 - 110,000; Part time

Job summary

Salt is looking for a Social Media Marketing Manager for a 6‑month extendable contract role with preferably Japanese native language skills. Responsibilities include running product influencer marketing to generate user‑generated content, collaborating with APAC teams to localise assets, and monitoring campaign performance.

The ideal candidate has 5+ years in digital marketing with social‑first programs, APAC market knowledge, fluency in English, and bilingual ability in Mandarin, Indonesian or

Qualifications

• At least 5 years of hands-on experience executing digital marketing with expertise in social-first programs.
• Local market knowledge: APAC.
• Fluent in spoken and written English, and bilingual in an additional Southeast Asian language (Mandarin, Indonesian or Thai).
• Content producing experience (i.e., developing digital and user-generated content).
• Knowledge of online advertising and media and performance optimisation.
• Online demand generation campaign experience to increase quality traffic to store with strong conversion rates.

Responsibilities

• Run product influencer marketing programs to generate additional user-generated content to meet the local audience’s needs, supplementing global content.
• Work with the APAC performance media, lifecycle marketing, Adobe.com, SEO and Communications team to review and create localised assets for all marketing channels.
• Work with the APAC Integrated Marketing team to review the relevance of localised campaign messages and assets for local markets and recreate the campaign assets if necessary to suit local cultures and trends.
• Monitor and optimise campaign performance.
• Partner with the Corp Integrated Marketing and Global Localisation team to ensure localisation process is effective.
• Partner with local media and creative agencies to create, review and distribute content.

Skills

Digital marketing

Social media marketing

Influencer marketing

Content production

Campaign optimization

English fluency

APAC market knowledge

Tools

Adobe Marketing Cloud

Job description

Salt is looking for a Social Media Marketing Manager for a 6‑month extendable contract role with preferably Japanese native language skills. Responsibilities include running product influencer marketing to generate user‑generated content, collaborating with APAC teams to localise assets, and monitoring campaign performance.

The ideal candidate has 5+ years in digital marketing with social‑first programs, APAC market knowledge, fluency in English, and bilingual ability in Mandarin, Indonesian or