APAC Regional Brand Leader: Growth & Innovation

BEATHCHAPMAN (PTE. LTD.); Singapore; On-site; SGD 120,000 - 190,000; Full time

Job summary

BEATHCHAPMAN (PTE. LTD.) is seeking an experienced Regional Brand Manager to drive strategic and commercial development of consumer brands across Asia Pacific. The role combines brand strategy, portfolio management, innovation, and market expansion, translating global direction into locally relevant growth plans.

You will partner with regional Sales teams, distributors and key retail partners to strengthen brand positioning and drive profitable growth across Southeast Asia and Korea.

Qualifications

• Bachelor's degree in Marketing, Business, Commerce or related discipline.
• 8-10 years of progressive marketing and commercial experience in FMCG or premium consumer categories.
• Proven track record in brand management, portfolio strategy, product innovation and integrated campaigns.
• Regional APAC experience, especially Southeast Asia and Korea, is highly advantageous.

Responsibilities

• Develop and execute regional brand strategies across APAC.
• Lead portfolio development to strengthen core products and identify growth opportunities.
• Translate global brand direction into locally relevant plans and channel requirements.
• Lead regional innovation and portfolio initiatives with cross-functional teams.
• Collaborate with distributors and retailers to drive market expansion.
• Monitor brand performance and ROI to inform strategic priorities.

Skills

Brand management

Portfolio strategy

Product innovation

Integrated marketing

APAC regional marketing

P&L awareness

Pricing & margins

Forecasting

Marketing ROI

Distributor collaboration

Education

Bachelor's degree in Marketing/Business

Job description

BEATHCHAPMAN (PTE. LTD.) is seeking an experienced Regional Brand Manager to drive strategic and commercial development of consumer brands across Asia Pacific. The role combines brand strategy, portfolio management, innovation, and market expansion, translating global direction into locally relevant growth plans.

You will partner with regional Sales teams, distributors and key retail partners to strengthen brand positioning and drive profitable growth across Southeast Asia and Korea.