APAC Regional Brand Lead for Luxury Spirits

Edrington Group; Singapore; Presencial; SGD 180.000 - 240.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Wellbeing support services

Descripción de la vacante

The Macallan is seeking a Regional Brand Manager, APAC to lead the development and execution of regional brand strategy, focusing on brand growth, equity building, and elevated consumer experiences across APAC markets. You will work with global, regional, and local teams translating brand ambition into regionally relevant plans that drive growth.

Responsibilities include campaign planning, market activation, portfolio development, budget management, and performance evaluation, while maintaining

Formación

• Marketing experience, preferably in brand management, regional marketing, consumer marketing, luxury goods, wines & spirits, hospitality, beauty, lifestyle or premium consumer categories.
• Experience in managing the development and execution of brand plans, campaigns, product launches and activation programs across multiple markets or channels.
• Strong understanding of brand building, consumer engagement and premium/luxury execution standards across online and offline touchpoints.
• Experience working with global, regional and local market teams to adapt brand direction into locally relevant plans.
• Experience across experiential marketing, events, retail activation, owned retail, trade visibility or consumer engagement programs.
• Strong project management capability, with the ability to manage multiple workstreams, timelines, stakeholders and agency partners.

Responsabilidades

• Support development of regional brand and portfolio strategy across APAC for The Macallan, aligning to global vision and market opportunities.
• Coordinate with regional and local market teams to balance strategic consistency with local relevance across diverse consumer environments.
• Consolidate market input and insights to inform recommendations and support annual planning and regional reviews.
• Lead Regional Experiential strategy and execution framework for APAC markets with Global teams to ensure brand standards and local relevance.
• Guide APAC markets in market-specific experiential initiatives to build brand equity and drive new consumer recruitment.
• Manage regional launch planning for new products and key portfolio initiatives, including toolkits and assets.
• Coordinate launch readiness across markets with guidelines and assets.
• Support openings of new retail spaces ensuring design and execution align with Global guidelines.
• Share performance insights across transversal teams and advise activation ideas to drive traffic and sales.
• Oversee regional marketing budgets, monitor spend efficiency and performance against plans.

Conocimientos

Brand management

Regional marketing

Luxury brands

Stakeholder management

Campaign planning

Budget management

Vendor management

Descripción del empleo

The Macallan is seeking a Regional Brand Manager, APAC to lead the development and execution of regional brand strategy, focusing on brand growth, equity building, and elevated consumer experiences across APAC markets. You will work with global, regional, and local teams translating brand ambition into regionally relevant plans that drive growth.

Responsibilities include campaign planning, market activation, portfolio development, budget management, and performance evaluation, while maintaining