APAC Marketing & Communications Director, Senior Leader

Siemens AG; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Siemens Mobility Pte Ltd in Singapore seeks a Senior Director and Team Lead Marketing & Communications to shape regional narratives and lead strategic campaigns across Asia Pacific. You will manage regional marketing, customer engagement, and industry events while mentoring a lean regional team.

You will translate global product messaging into compelling regional campaigns, drive AI-enabled marketing approaches, and partner with Siemens Communications Headquarters to align on brand and

Qualifications

• Proven experience leading integrated marketing and communications functions within large, complex organisations.
• Ability to translate market dynamics into compelling positioning and narratives.
• Strong judgement and resilience in managing sensitive reputational and strategic issues.
• Proven ability to lead stakeholder engagement across regional and government-facing contexts.

Responsibilities

• Serve as senior marketing and communications partner to Asia Pacific leadership across multiple markets.
• Provide regional marketing leadership for Singapore, and growth initiatives in Asia Pacific.
• Lead end-to-end planning and execution of major trade shows, events, media activities, and employee events.
• Translate global product messaging into regional campaigns tailored to Asia Pacific rail customers.
• Drive hands-on product marketing, tender communications, and creation of assets across channels.
• Own communications for key rail projects and major milestones, ensuring flawless execution.
• Develop newsletters, campaigns, and messaging frameworks while guiding delivery.
• Lead a lean team of two communications professionals in the region while contributing hands-on.

Skills

Strategic marketing

Leadership

Stakeholder management

Content creation

Brand & corporate communications

Event management

Product marketing

Digital & social media

AI in marketing

Job description

Siemens Mobility Pte Ltd in Singapore seeks a Senior Director and Team Lead Marketing & Communications to shape regional narratives and lead strategic campaigns across Asia Pacific. You will manage regional marketing, customer engagement, and industry events while mentoring a lean regional team.

You will translate global product messaging into compelling regional campaigns, drive AI-enabled marketing approaches, and partner with Siemens Communications Headquarters to align on brand and