Team Lead Marketing & Communications - Siemens Mobility Asia Pacific

Siemens AG; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Siemens Mobility Pte Ltd in Singapore seeks a Senior Director and Team Lead Marketing & Communications to shape regional narratives and lead strategic campaigns across Asia Pacific. You will manage regional marketing, customer engagement, and industry events while mentoring a lean regional team.

You will translate global product messaging into compelling regional campaigns, drive AI-enabled marketing approaches, and partner with Siemens Communications Headquarters to align on brand and

Qualifications

• Proven experience leading integrated marketing and communications functions within large, complex organisations.
• Ability to translate market dynamics into compelling positioning and narratives.
• Strong judgement and resilience in managing sensitive reputational and strategic issues.
• Proven ability to lead stakeholder engagement across regional and government-facing contexts.

Responsibilities

• Serve as senior marketing and communications partner to Asia Pacific leadership across multiple markets.
• Provide regional marketing leadership for Singapore, and growth initiatives in Asia Pacific.
• Lead end-to-end planning and execution of major trade shows, events, media activities, and employee events.
• Translate global product messaging into regional campaigns tailored to Asia Pacific rail customers.
• Drive hands-on product marketing, tender communications, and creation of assets across channels.
• Own communications for key rail projects and major milestones, ensuring flawless execution.
• Develop newsletters, campaigns, and messaging frameworks while guiding delivery.
• Lead a lean team of two communications professionals in the region while contributing hands-on.

Skills

Strategic marketing

Leadership

Stakeholder management

Content creation

Brand & corporate communications

Event management

Product marketing

Digital & social media

AI in marketing

Job description

Team Lead Marketing & Communications - Siemens Mobility Asia Pacific

Job ID

521303

Posted since

04-Sep-2026

Organization

Mobility

Field of work

Communications

Company

Siemens Mobility Pte Ltd

Experienced Professional

Job type

Full-time

Office/Site only

Employment type

Permanent

Location(s)

Siemens Mobility is a global leader in rail transport and mobility solutions. From our Asia Pacific headquarters in Singapore, we support customers across Australia, Singapore, Thailand, Malaysia, Indonesia, Vietnam and other key markets, delivering innovative rolling stock, rail infrastructure, digital solutions, and customer services that help shape the future of sustainable mobility.

The Opportunity

As Senior Director & Team Lead Marketing & Communications, you will serve as the strategic communications and marketing partner to the Siemens Mobility Asia Pacific leadership team. You'll lead regional communications, product marketing, customer engagement, executive messaging, and major industry events while managing a high-performing team across the region.

You'll Make a Difference By

• Serve as the senior marketing and communications business partner to Asia Pacific leadership across Australia, Singapore, Thailand, Indonesia, Malaysia, Vietnam and other regional markets, shaping strategic narratives, executive messaging, customer value propositions and market positioning.
• Provide direct marketing and communications leadership for the Singapore market, supporting customer engagement, key industry events and strategic initiatives, while driving communications activities for growth opportunities in emerging markets across Asia Pacific, including Vietnam's developing high-speed rail sector.
• Lead the end-to-end planning, storytelling, orchestration, and execution of major rail industry trade shows, customer events, executive engagements, media activities, and employee events, ensuring excellence from concept development through delivery.
• Act as the primary interface to Siemens Mobility Communications Headquarters, translating global product and portfolio messaging into compelling regional campaigns and communication strategies tailored to the needs of Asia Pacific rail customers.
• Drive hands-on product marketing and tender communications, developing customer references, presentations, videos, digital and social media assets, product brochures, and press materials that directly support business acquisition and customer engagement.
• Own communications for key rail projects and business milestones, including vehicle deliveries, launch campaigns, factory visits, media tours, and customer-facing communication initiatives, ensuring close stakeholder alignment and flawless execution.
• Combine strategic communications expertise with strong editorial capabilities, creating newsletters, campaign content, and messaging frameworks while personally driving operational implementation.
• Lead and develop a lean team of two communications professionals in Thailand and Australia while remaining a highly hands-on contributor who independently manages critical projects and strategic deliverables across the region.
• Collaborate closely with Siemens Limited communications teams responsible for corporate brand, thought leadership, and reputation management, while retaining primary accountability for operational product marketing, business communications, customer engagement, and market-facing campaigns for Siemens Mobility in Asia Pacific.

What You'll Bring

• Deep experience leading integrated marketing and communications functions within complex infrastructure, transportation, industrial, technology, or public-sector environments.
• Ability to translate customer, market, regulatory, industry and business dynamics into compelling positioning, narratives, and marketing and communications strategies.
• Credibility as a trusted senior advisor, with sound judgement, discretion, and resilience when managing sensitive reputational, commercial, and strategic issues.
• Confidence leading high-profile stakeholder engagement, including customer events, executive forums, industry conferences, media activities, and government-facing engagements.
• Strong people leadership capability, with experience building, developing, and motivating high-performing teams in regional and matrixed organisations.
• Expertise delivering integrated, data-driven campaigns across owned, earned, digital, and customer-facing channels, supported by a commercial and customer-centric mindset.
• Knowledge of emerging AI-enabled marketing and communications technologies, with the ability to identify, adopt, and leverage AI-driven solutions to enhance content creation, audience engagement, campaign effectiveness, and operational efficiency.
• Experience supporting business acquisition activities through product marketing, tender communications, customer engagement, and value proposition development.
• Excellent written and verbal communication skills, with a proven ability to simplify complex topics and influence diverse audiences.
• Strategic thinking combined with a highly hands-on approach to execution.

Why Siemens Mobility?

This is an opportunity to shape the reputation, positioning, and growth of one of the world's leading rail technology businesses across Asia Pacific. You'll work alongside regional and global leaders, support landmark rail projects, and help drive the future of sustainable mobility across the region.

Transform the everyday with us.

We support a diverse workforce.

Siemens is a proud equal opportunity employer, creating a work environment of diversity and inclusion. Our diverse workforce cultivates innovation and excellence and, in turn, creates a workplace where our employees belong and prosper. Diversity and inclusion help us fully realise the potential of our people. As part of Siemens' ownership culture, Siemens also genuinely supports flexible working practices that empower our employees to best meet work and personal commitments. #LI-SI