APAC Growth Marketing Director

Johnson Controls; Singapore; Vor Ort; SGD 240.000 - 360.000; Vollzeit

Zusammenfassung

Johnson Controls in Singapore seeks a Marketing Director APAC to lead go-to-market strategies and integrated campaigns across APAC, supporting growth for direct and indirect channels. You will lead a multi-country marketing team, partner with executives, and drive demand creation, lead conversion, and customer expansion through digitally enabled programs.

The role requires strategic thinking, collaboration, and a hands-on approach to ROI-driven marketing, with accountability for budget and

Qualifikationen

• Bachelor's degree in Business, Marketing, Communications or related field.
• Demonstrated experience leading teams and initiatives around digital marketing.
• Deep understanding of demand generation disciplines including lead scoring, lead nurturing, MQL/SQL management, funnel optimization, CRM systems.
• Experience supporting both direct sales organizations and indirect/channel partner business models.
• Strong knowledge of digital marketing channels, campaign execution, account-based marketing, and customer lifecycle marketing.
• Proven ability to develop and execute marketing programs that drive measurable pipeline, revenue growth, and customer engagement.
• Excellent analytical and interpersonal skills and presents convincingly to peers, executives, partners, and customers.
• Exceptional leadership and stakeholder management capabilities within a matrixed global organization.
• Strong project and budget management skills with the ability to manage multiple priorities, stakeholders, and workstreams simultaneously.
• Excellent written, verbal, and presentation skills, including the ability to translate complex concepts into actionable business recommendations.
• Effective relationship builder with experience leading geographically distributed teams.
• Willingness to travel.

Aufgaben

• Lead demand generation strategy and execution across APAC.
• Serve as the regional champion for digitally enabled marketing programs including SEO, paid media, marketing automation, social media, webinars, events, ABM, and lead nurturing.
• Partner with regional leaders to deliver campaigns across stages of the customer lifecycle and drive demand across channels.
• Develop localized campaigns that translate global value propositions into market-relevant programs.
• Lead and develop a team of APAC-based marketing professionals.
• Build and execute marketing programs supporting the full customer lifecycle: demand creation, lead generation, lead conversion, retention, and account growth.
• Collaborate with direct sales teams and channel partners to improve lead quality, pipeline progression, and revenue conversion.
• Drive ABM strategies for strategic accounts and priority segments.
• Define and execute regional event strategies including virtual events, webinars, tradeshows, partner events and networking.
• Partner with channel leaders to develop partner marketing and enablement programs that accelerate demand and growth.
• Manage regional marketing budget.
• Report on KPIs, results, and funnel progress.
• Work with field, product marketing, sales and services for a connected demand-gen view.

Kenntnisse

Team leadership

Demand generation

Digital marketing

Campaign management

CRM systems

Marketing automation

Stakeholder management

Ausbildung

Bachelor's degree in Business/Marketing/Communications

MBA or equivalent

Tools

CRM systems

Marketing automation

Jobbeschreibung

Johnson Controls in Singapore seeks a Marketing Director APAC to lead go-to-market strategies and integrated campaigns across APAC, supporting growth for direct and indirect channels. You will lead a multi-country marketing team, partner with executives, and drive demand creation, lead conversion, and customer expansion through digitally enabled programs.

The role requires strategic thinking, collaboration, and a hands-on approach to ROI-driven marketing, with accountability for budget and