Marketing Director- APAC

YDU JC Air Cond & Ref Inc.- Dubai; Singapore; On-site; SGD 180,000 - 250,000; Full time

Benefits offered by this job

Competitive salary

Paid vacation/holidays/sick time

Comprehensive benefits package

On the job/cross training

Collaborative team environment

Safety commitment

Job summary

Johnson Controls seeks a Marketing Director APAC to drive go-to-market strategies across the APAC region, supporting direct sales and channel partners. You will lead a team of marketers across multiple countries, shaping demand creation, lead capture, and customer expansion through digitally enabled programs.

The role requires a strategic, collaborative leader with strong analytical skills, travel willingness, and a track record in account-based marketing and regional campaigns.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications or related field.
• Proven experience leading digital marketing and demand generation initiatives.
• Strong knowledge of CRM, marketing automation, and funnel optimization.
• Experience supporting direct and channel partner sales models.
• Excellent communication, analytical and stakeholder management skills.

Responsibilities

• Lead APAC go-to-market strategies and integrated campaigns across multiple countries.
• Drive demand creation, lead conversion, and customer expansion through digital programs.
• Build localized campaigns translating global value propositions to market needs.
• Lead and develop APAC marketing team; manage regional budget and KPIs.
• Collaborate with sales and channel partners to improve lead quality and pipeline.
• Define regional event strategies, partner marketing, and ABM programs.

Skills

Digital marketing

Demand generation

Lead scoring

CRM systems

Marketing budget

Team leadership

Strategic planning

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

Marketing Automation

SEO/SEM

Salesforce

Analytics tools

Job description

Who we are

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education. For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.

What you will do

As the Marketing Director APAC, you will be responsible for driving go-to-market strategies and integrated marketing campaigns across the APAC region for Johnson Controls, supporting growth across both direct sales and indirect channel partner businesses. You will lead a team of marketers across multiple countries and serve as a strategic partner to business, commercial, and sales leaders. This leader will drive demand creation, demand capture, lead conversion, and customer expansion through digitally enabled marketing programs, while enabling channel partners and field sales teams to achieve growth objectives. The ideal candidate is ambitious, collaborative, customer-focused, and willing to roll up their sleeves as JCI continues to grow. As a key member of the Marketing Leadership Team, this individual will champion a culture of growth, collaboration, accountability, and ROI-driven marketing.

How you will do it

• Lead demand generation strategy and execution across APAC, driving measurable growth for both direct sales and indirect channel partner businesses.
• Serve as the regional champion for digitally enabled marketing programs, including SEO, paid media, marketing automation, social media, webinars, events, account-based marketing, and lead nurturing.
• Partner with regional general managers, commercial leaders, in-country leaders to deliver impactful campaigns that deliver results along all stages of the customer lifecycle and drive demand across all channels to market including build and execute integrated go-to-market plans that drive awareness, pipeline, revenue growth, and customer retention.
• Develop localized campaigns that translate global value propositions into market-relevant programs aligned to business, customer, and industry priorities.
• Lead and develop a team of APAC-based marketing professionals.
• Build and execute marketing programs that support the full customer lifecycle, including demand creation, lead generation, lead conversion, customer expansion, and account growth.
• Collaborate with direct sales teams and channel partners to improve lead quality, lead management, pipeline progression, and revenue conversion.
• Drive account-based marketing strategies for strategic accounts and priority customer segments.
• Define and execute regional event strategies including virtual events, webinars, tradeshows, partner events, proprietary events, and networking activities.
• Partner with channel leaders to develop partner marketing, co-marketing, and enablement programs that accelerate demand generation and business growth through distributors, resellers and other channel partners.
• Manage regional marketing budget.
• Report out regularly on KPIs, results and progress related to each stage of funnel.
• Work collaboratively with field marketing, product marketing, sales and services teams to ensure holistic view of demand generation activity and ensure connectedness across efforts.

What we look for

• Bachelor’s Degree in Business, Marketing, Communications, or a related field.
• Demonstrated experience leading teams and initiatives around digital marketing.
• Deep understanding of demand generation disciplines including lead scoring, lead nurturing, MQL/SQL management, funnel optimization, CRM systems, in a distributed, multi-line of business environment.
• Experience supporting both direct sales organizations and indirect/channel partner business models.
• Strong knowledge of digital marketing channels, campaign execution, account-based marketing, and customer lifecycle marketing.
• Proven ability to develop and execute marketing programs that drive measurable pipeline, revenue growth, and customer engagement.
• Excellent analytical and interpersonal skills and presents convincingly to peers, executives, partners, and customers.
• Exceptional leadership and stakeholder management capabilities within a matrixed global organization.
• Strong project and budget management skills with the ability to manage multiple priorities, stakeholders, and workstreams simultaneously.
• Excellent written, verbal, and presentation skills, including the ability to translate complex concepts into actionable business recommendations.
• Effective relationship builder with experience leading geographically distributed teams.
• Willingness to travel.

Preferred

• Advanced degree (MBA or equivalent).
• Experience working across the APAC region and managing multi-country marketing programs.
• Experience with channel marketing, partner ecosystem development, and account-based marketing in a B2B environment.

What we offer

• Competitive salary
• Paid vacation/holidays/sick time
• Comprehensive benefits package
• On the job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy #LI-CK1 #LI-Onsite

Johnson Controls: Enhancing the Intelligence of Buildings

Your buildings have a purpose. They are places for people to live or work. Facilities for learning or healing. Venues for entertainment and shopping. Sites for the specialized storage of tangible goods or mission-critical data. Your buildings have a huge variety of functions; they are central to your mission. This is where Johnson Controls comes in, helping drive the outcomes that matter most. Through a full range of systems and digital solutions, we make your buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet. At Johnson Controls, we’ve been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since. Today, we offer the world’s largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play.