APAC Growth Marketing Director

Wise Payments; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Wise is seeking a Director of Regional Marketing (APAC) to lead the regional marketing strategy across Asia and Pacific, driving execution and managing a team of Regional Marketing Leads. You will bridge central teams and regional needs to ensure locally relevant, impactful campaigns aligned with Wise’s mission.

You will collaborate with Product and central teams, build a high-performing APAC team, and oversee budgets to fuel growth in a dynamic fintech environment.

Qualifications

• Extensive experience in growth/marketing with regional leadership responsibilities across multiple regions.
• Strong track record in setting regional marketing strategy and owning execution in fintech/tech.
• Ability to translate complex products/data into simple customer propositions.
• Proven ability to lead teams and align cross-functional stakeholders.

Responsibilities

• Define and oversee Wise’s regional marketing strategy across APAC, ensuring local relevance and alignment with global goals.
• Hire, manage and support a team of Regional Marketing Leads to drive regional growth.
• Build teams capable of activating new channels and tests with a strong learning agenda and measurement framework.
• Provide functional leadership to the APAC marketing team and mentor staff.
• Develop a local market strategy for each market, including audience, messaging, and full-funnel plans.
• Own and optimize regional marketing budgets and ensure efficient resource allocation.
• Collaborate with central teams (media, creative, PR, product) and regional needs.

Skills

Regional leadership

Growth marketing

Fintech/tech experience

Stakeholder management

Tools

Tableau

Mixpanel

Job description

Wise is seeking a Director of Regional Marketing (APAC) to lead the regional marketing strategy across Asia and Pacific, driving execution and managing a team of Regional Marketing Leads. You will bridge central teams and regional needs to ensure locally relevant, impactful campaigns aligned with Wise’s mission.

You will collaborate with Product and central teams, build a high-performing APAC team, and oversee budgets to fuel growth in a dynamic fintech environment.