APAC Event Strategy Lead

Maersk; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Maersk APAC is seeking an experienced Event Manager to own the end-to-end planning and execution of customer events across Asia Pacific. You will collaborate with Sales, Product, and Communications to deliver high-impact programs that align with marketing and business objectives while driving measurable outcomes.

You will lead flagship event franchises, manage agencies and vendors, and develop compelling content and partnerships to expand Maersk's customer engagement and pipeline across the

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 5+ years of experience in B2B event marketing, conference management, experiential marketing, or customer engagement programs.
• Proven track record of planning and delivering large-scale customer events, executive forums, webinars, trade shows, and other marketing programs.
• Strong understanding of the APAC market, customer needs, and cultural nuances across the region.
• Experience developing event strategies, content, and customer experiences for in-person, virtual, and hybrid events.
• Ability to build and manage relationships with agencies, vendors, speakers, partners, and other external stakeholders.
• Commercial mindset with an understanding of how events contribute to customer engagement, pipeline growth, and business outcomes.
• Strong project management skills with the ability to manage multiple projects, stakeholders, budgets, and timelines simultaneously.
• Data-driven approach to measuring event performance, customer engagement, and return on investment.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across regional and global teams.
• Fluent in English; Mandarin-speaking would be advantageous to engage effectively with relevant stakeholders
• Willingness to travel across the APAC region as required.

Responsibilities

• Develop and execute customer-centric event strategies across APAC to support regional priorities.
• Lead the development and growth of flagship event franchises and proprietary event platforms with strong engagement and measurable impact.
• Partner with internal stakeholders to develop compelling event themes, content strategies, and customer experiences for priority segments across APAC.
• Identify and develop strategic partnerships with industry associations, media platforms, ecosystem partners, and speakers.
• Support end-to-end planning and execution of physical, virtual, and hybrid events from concept to post-event evaluation.
• Partner with Sales and Product to design event programs that create meaningful engagement and contribute to pipeline growth.

Skills

B2B event marketing

Event planning

Executive forums

Stakeholder management

Project management

Data-driven analytics

English fluency

Education

Bachelor's degree in Marketing, Business, Communications or related field

Job description

Maersk APAC is seeking an experienced Event Manager to own the end-to-end planning and execution of customer events across Asia Pacific. You will collaborate with Sales, Product, and Communications to deliver high-impact programs that align with marketing and business objectives while driving measurable outcomes.

You will lead flagship event franchises, manage agencies and vendors, and develop compelling content and partnerships to expand Maersk's customer engagement and pipeline across the