Associate KOI & Market Data Insights Director, APAC

Novo Nordisk Group; Singapore; On-site; SGD 260,000 - 380,000; Full time

Job summary

Novo Nordisk Group in Singapore seeks Associate Key Opinion Influencer (KOI) & Market Data Insights Director for APAC. You’ll lead two pillars: DOL/KOI marketing and data insights, designing scalable capabilities, playbooks, and a unified measurement framework across APAC markets.

You’ll translate brand plans into KOI activation, define KPIs, and partner with Medical Affairs, Legal, and analytics teams to drive evidence-based investment decisions.

Qualifications

• Bachelor’s degree; Master’s or MBA strongly preferred.
• 12+ years of progressive experience across marketing, digital, media, customer engagement or data & insights.
• Regional/APAC experience translating strategy into practical approaches across markets with different priorities.

Responsibilities

• Own the DOL/KOI marketing strategy and activation plan across APAC.
• Define brand KPIs and measurement for awareness, voice, sentiment and reference-building.
• Support affiliate teams with KOI playbooks and training materials.
• Design and own an integrated measurement framework spanning brand, digital, media and DOL/KOI data.
• Translate campaigns and data into a cohesive performance narrative for APAC leadership.
• Use data to inform investment decisions with regional teams during planning cycles.
• Share best practices and reusable assets across APAC markets.

Skills

Cross-functional leadership

Data-driven marketing

DOL/KOI influencer marketing

Stakeholder management

Strategic thinking

Change management

Education

Bachelor's degree

Master's degree or MBA preferred

Job description

Novo Nordisk Group in Singapore seeks Associate Key Opinion Influencer (KOI) & Market Data Insights Director for APAC. You’ll lead two pillars: DOL/KOI marketing and data insights, designing scalable capabilities, playbooks, and a unified measurement framework across APAC markets.

You’ll translate brand plans into KOI activation, define KPIs, and partner with Medical Affairs, Legal, and analytics teams to drive evidence-based investment decisions.