Digital Manager, Asia & Middle East

st. james's place (singapore) private limited; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

St. James's Place is seeking a Digital Manager to drive lead generation, website performance, and marketing technology across Asia, the Middle East, and beyond.

You will oversee digital agencies, manage websites, and execute performance marketing campaigns to support growth while ensuring compliance with local advertising rules. Working with UK stakeholders and regional teams, you will optimize SEO/SEM, manage CMS platforms, and monitor campaign ROI.

Qualifications

• Degree in digital marketing or related field.
• Strong SEO, SEM, PPC and conversion optimisation experience.
• Experience managing digital agencies and external suppliers.
• Proficient with CMS, Google Analytics, Google Ads, and marketing automation.
• Experience with CRM systems, preferably Salesforce.
• Strong analytical skills and stakeholder engagement.

Responsibilities

• Act as day-to-day lead for lead generation and SEO across AME.
• Collaborate with UK teams to deliver website enhancements.
• Oversee website redevelopment, SEO and digital providers.
• Drive continuous website performance improvements and conversions.
• Manage PPC campaigns across Google channels and remarketing.
• Monitor performance and optimise ROI across digital channels.
• Own regional marketing tech platforms and data insights.
• Ensure compliance with local advertising regulations.

Skills

Digital marketing

Lead generation

SEO

SEM

PPC advertising

Conversion optimisation

CMS platforms

Google Analytics

Google Ads

Marketing automation

Salesforce CRM

Data analysis

Project management

Stakeholder engagement

Communication

Education

Digital marketing degree

Tools

Google Analytics

Salesforce

CMS platforms

Job description

Main Purpose of Job:

The Digital Manager is responsible for driving leadgeneration, website performance, digital optimisation and marketing technologyacross Asia & Middle East (AME). The role will oversee digital agencies,manage website development and optimisation, execute performance marketingcampaigns and ensure digital channels support business growth objectives.Working closely with UK stakeholders, external agencies and regional marketingcolleagues, the Digital Manager will be accountable for delivering measurablegrowth in website traffic, lead generation and digital engagement whileensuring compliance with local advertising and financial promotion regulations.

Key Responsibilities of the Job:

Digital Execution and Website Management

• Act as the day-to-day lead for lead generation, Search Engine Optimisation (SEO) and digital agency relationships across AME.
• Work with UK digital, Content Management System (CMS) and website teams to deliver website enhancements and improvements.
• Represent AME in the website redevelopment programme, coordinating platform, SEO and digital providers.
• Support post-replatform technical optimisation and migration activities, including
• management of website restructuring and content migration requirements.
• Drive continuous improvement of website performance, user experience and conversion optimisation.
• Keep website accurate and up-to-date.

Search and Lead Generation

• Develop and deliver SEO strategies to improve organic visibility and increase qualified website traffic.
• Manage Pay-Per-Click, Google Search, Display and remarketing campaigns.
• Identify opportunities to improve lead generation performance across digital channels.
• Build and execute programmes to recover and grow website traffic following platform changes.
• Monitor, analyse and optimise campaign performance to maximise return on investment.

Marketing Technology and Digital Platforms

• Own and manage regional e-briefing platforms and audience insight tool.
• Manage digital marketing tools including calculators, brochures, testimonials, landing pages and insight distribution platforms.
• Oversee lead download processes, lead allocation and associated partner recharge administration.
• Manage email marketing and lead re-engagement programmes.
• Support ongoing development and optimisation of marketing technology platforms.

Reporting and Budget Management

• Produce regular stakeholder reporting on digital performance, website activity, campaign effectiveness and lead generation outcomes.
• Monitor digital marketing budgets and ensure expenditure remains within agreed allocations.
• Provide performance insights and recommendations to improve marketing effectiveness and business outcomes.

Compliance and Governance

• Support adherence to local digital advertising, data privacy and financial promotion requirements across Singapore, Hong Kong and Dubai.
• Ensure all digital marketing activity complies with applicable regulatory standards and internal governance requirements.
• Work closely with regional compliance, risk and legal teams to support campaign approvals and implementation.

Requirements of the Job:

Culture and Values:

• Have a clear understanding of St. James's Place culture and values, and champion these in your role.

Job Functional Knowledge:

• Degree in digital marketing, lead generation and website management.
• Strong understanding of SEO, SEM, PPC advertising and conversion optimisation.
• Experience managing digital agencies and external suppliers.
• Working knowledge of CMS platforms, Google Analytics, Google Ads and marketing automation systems.
• Experience working with CRM systems, preferably Salesforce.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Excellent project management and stakeholder engagement skills.

Business Expertise:

• Strong communication skills with the ability to influence a wide range of stakeholders.
• Highly organised and capable of managing multiple priorities simultaneously.
• Commercially minded with a focus on measurable business outcomes.
• Proactive, collaborative and solutions focused.
• Comfortable working in a fast-paced and evolving environment.

Nature and Scope of Impact:

Responsible for the performance of digital channels that support lead generation and client acquisition across Asia and the Middle East. The role manages regional digital agencies, marketing technology platforms and digital marketing investment, working closely with UK and regional stakeholders. Success is measured through growth in website traffic, lead volume, conversion rates and overall digital marketing effectiveness.