APAC Digital and Social Commerce Manager

Haleon; Singapore; On-site; SGD 140,000 - 200,000; Full time

Job summary

Haleon in Singapore seeks an APAC Digital and Social Commerce Manager to lead the development and execution of our digital and social commerce strategies across APAC. You will define enterprise-winning models, partner with EC heads and cross-functional teams, and translate data insights into actionable plans that drive net sales and profit growth.

The role requires a strategic thinker with storytelling ability, strong analytics, and proven experience in digital marketing and e-commerce within

Qualifications

• Bachelor degree or above; MBA is a plus.
• Strong background in digital marketing and ecommerce within FMCG/beauty.
• Experience with data-driven decision making and reporting.

Responsibilities

• Develop and drive APAC digital and social commerce strategies.
• Partner with EC heads and cross-functional teams to track performance and implement actions.
• Establish enterprise winning models and partnerships with platforms.

Skills

Digital marketing

e-Commerce

Douyin social commerce

P&L ownership

Data analytics

Stakeholder management

Education

Bachelor degree

MBA (plus)

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.**About the role**The role of **APAC Digital and Social Commerce** **Manager** has the responsibilities to develop and drive the wider-APAC digital and social commerce strategies with enterprise winning model establishment to drive sustainable business growth and continuously capability dial up.**A day in the life*** Strategy and winning model development: Delivery of Digital and Social commerce strategies, including key platform strategies and enterprise winning models to drive sustainable and profitable growth (Net Sales/Profit/Share growth).* Monthly Tracking, analytics and action drive: Works mainly with EC heads and x-functions including category marketing heads, CBIA, Media, Finance, and their teams in monthly digital platform performance tracking, generating insights and ad-hoc strategic actions, embedding them in the business operations and delivering the associated value (Net Sales/Profit).* External best practices on radar: Continuously brings in external best practice and strategic move from leading players in the industry or winners from other leading consumer industries* Enterprise Partnership establish: Works with external digital commerce platforms to identify and execute enterprise level growth opportunities and drive T2T enterprise partnership.* Internal Capability and x-category best practise sharing across APAC OU and and globally: Identify and build the fit-for-future digital & social commerce capabilities required to operate and win in the market, Deliver the initiatives, identify the resource needed, including bringing in the latest capabilities on data and AI.**Your areas of knowledge and expertise that matter most for this role*** Bachelor Degree and above. MBA is a plus.* At least 8 years working experience of digital marketing and e-Commerce field with direct experiences in Douyin social commerce.* Strategic thinker with strong storytelling skills and a structured, framework-based approach to problem solving.* Proven P&L ownership experience is essential, supported by strong data analytics and data-driven decision-making capabilities.* Experience in Shopper & Trade Marketing is required; exposure to Digital Innovation within the FMCG or beauty industry is highly preferred.* Proven skills of stakeholder influence with excellent communication skill across matrix organizations at regional level* Manage a high degree of complexity across diverse markets in changing environment. Ability to drive and enable change