APAC AI Ecosystem Marketing Lead

FACEBOOK SINGAPORE PTE. LTD.; Singapore; On-site; SGD 150,000 - 190,000; Full time

Job summary

Meta is seeking a Business Marketing Manager for AI Ecosystem to grow awareness, adoption, and sentiment of AI models and monetization initiatives among developers across APAC. You will own the APAC go-to-market plan, translating global narratives into locally resonant activations and programs.

You'll craft developer-ready content, coordinate with product, engineering, partnerships, and marketing teams, and lead programs like hackathons and technical events to drive adoption.

Qualifications

• Over a decade of experience in technology or B2B marketing in APAC.
• Marketing technical products to developers, ML engineers, or data scientists.
• Strong ability to translate technical narratives into local activations.

Responsibilities

• Build and execute APAC developer marketing strategy for broad AI adoption.
• Own localized go-to-market plans translating global launches to APAC markets.
• Create developer-ready content: blogs, videos, tutorials, demos, events.
• Coordinate with product, engineering, partnerships, and marketing teams.
• Plan developer-first programs: hackathons, workshops, conferences, campaigns.

Skills

APAC marketing

Developer marketing

B2B tech marketing

Strategy execution

Cross-functional

Data-driven

AI native marketing

Education

Bachelor's degree

Tools

AI tools

Job description

Meta is seeking a Business Marketing Manager for AI Ecosystem to grow awareness, adoption, and sentiment of AI models and monetization initiatives among developers across APAC. You will own the APAC go-to-market plan, translating global narratives into locally resonant activations and programs.

You'll craft developer-ready content, coordinate with product, engineering, partnerships, and marketing teams, and lead programs like hackathons and technical events to drive adoption.