AI Growth Marketing Lead — B2B (Enterprise & SMB) APAC

Meta; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Meta is seeking an experienced business product marketer to lead the go-to-market for AIGC and AI B2B solutions for SMBs and enterprises in APAC. This 0-to-1 role covers naming, positioning, pricing, and launch planning in APAC launch markets, with collaboration across Meta teams.

Ideal candidates bring 10+ years in tech product marketing or product management, strong cross-functional leadership, and experience with B2B AI initiatives.

Qualifications

• 10+ years of experience in technology, product marketing, product management, strategy or consulting with 3+ years in PM/PMM.
• Experience taking new products to market from scratch (0-to-1) including naming, positioning and launch planning.
• Experience leading cross-functional teams and influencing decisions in fast-paced environments.
• Ability to work independently in ambiguous situations and communicate with technical and business stakeholders.
• Experience with B2B solutions for SMB and enterprise segments and AI-based product initiatives.
• Familiarity with APAC markets, including China's tech ecosystem, and responsible AI practices.

Skills

10+ years experience

PM/PMM experience

0-to-1 launches

Cross-functional leadership

Independent in ambiguity

Stakeholder communication

B2B SMB/Enterprise

AI tools integration

Responsible AI

APAC market familiarity

AI product marketing

Pricing models

AI skill development

Education

Bachelor's in business/marketing

MBA or Master's degree

Job description

Meta is seeking an experienced business product marketer to lead the go-to-market for AIGC and AI B2B solutions for SMBs and enterprises in APAC. This 0-to-1 role covers naming, positioning, pricing, and launch planning in APAC launch markets, with collaboration across Meta teams.

Ideal candidates bring 10+ years in tech product marketing or product management, strong cross-functional leadership, and experience with B2B AI initiatives.