AI-Driven Digital Campaign Strategist

NEXUS BRIDGE AI PTE. LTD.; Singapore; Hybrid; SGD 45,000 - 61,000; Full time

Job summary

Nexus Bridge AI PTE. LTD. is actively seeking a hands-on Digital Campaign Strategist to drive performance advertising, short-form video optimization, livestream marketing and AI-enabled digital operations from our Singapore base. This hybrid role offers growth in marketing technology and data-driven decision making.

You will own campaigns across TikTok, Facebook and Instagram, develop creative briefs, test AI-powered workflows and collaborate with content teams and vendors to deliver results.

Qualifications

• Diploma or bachelor's degree in Marketing, Business, E‑Commerce, Communications, Data Analytics, IT or related discipline.
• At least two years of full-time working experience after graduation or National Service.
• Relevant experience in digital marketing, social media, content, e‑commerce, advertising, analytics or project operations.
• Strong interest in TikTok, Meta advertising, short-form video, AI tools and livestream marketing.
• Comfortable working with data and learning new digital systems.
• Good research, problem-solving and project-management abilities.
• Able to communicate professionally in English.
• Chinese-language proficiency is useful for coordinating with regional partners.
• Responsible, self-directed and willing to perform hands‑on operational work.

Responsibilities

• Plan, launch and optimise campaigns across TikTok, Facebook and Instagram.
• Support lead-generation, local services, e-commerce and brand-awareness campaigns.
• Configure advertising accounts, pixels, events, lead forms and landing-page tracking.
• Monitor CTR, CVR, CPL, CPA and ROAS.
• Identify campaign issues, control advertising spend and recommend corrective action.
• Prepare weekly performance reports and campaign recommendations.
• Evaluate whether short-form video assets are suitable for paid advertising and develop clear briefs.
• Establish structured creative-testing plans and use data to propose new angles.
• Research and test AI-enabled marketing, tools and workflows.
• Develop AI-assisted workflows to improve delivery speed and reduce costs.
• Document approved tools and processes in SOPs and protect confidential information.
• Research compliant tools for content testing, scheduling and account management.
• Assist with implementation and operation of systems and document setup procedures.
• Avoid tools or methods that breach platform policies or compromise account security.
• Support livestream planning, setup, traffic acquisition and campaign optimisation.
• Analyze audience retention, engagement, clicks, leads and sales performance.

Skills

Digital marketing

Data analysis

Project management

English communication

Hands-on operational work

AI tools familiarity

Education

Bachelor's degree

Diploma

Tools

TikTok Ads Manager

Facebook/Meta Ads Manager

Instagram Ads

Analytics tools

Job description

Nexus Bridge AI PTE. LTD. is actively seeking a hands-on Digital Campaign Strategist to drive performance advertising, short-form video optimization, livestream marketing and AI-enabled digital operations from our Singapore base. This hybrid role offers growth in marketing technology and data-driven decision making.

You will own campaigns across TikTok, Facebook and Instagram, develop creative briefs, test AI-powered workflows and collaborate with content teams and vendors to deliver results.